At the 2015 Sundance Film Festival, Blundstone hosted more than 300 filmmakers, jurors and special guests who received a complimentary pair of Blundstone boots. Attendees included actress Alia Shawkat (“Nasty Baby”), short-film makers Daniel G
Tag: Trade
Sport Chek Signs Kyle Lowry to Endorsement Deal
Sport Chek, the official sports store of the Toronto Raptors, announced a new, two-year endorsement deal with Toronto Raptors All-Star Kyle Lowry…
Columbia/Grassroots Belay Program Announces Grant Winners
Columbia Sportswear Co. and Grassroots Outdoor Alliance awarded $100,000 in grants to 20 projects designed to get kids outside and conserve wilderness…
Kohl’s Deal with The Color Run Showcases New Focus on Active and Outdoor Space
Kohl’s Department Stores will serve as the packet pick-up location for The Color Run in more than 100 cities to showcase its new commitment to the active, outdoor and wellness space. That commitment includes emphasis on national brands such as Nike,
FluoroCouncil Releases Guidance for Best Environmental Practices
The FluoroCouncil released guidance for best environmental practices to help mills and finishers minimize waste and environmental releases, without compromising performance attributes critical to outdoor apparel brands…
SKLZ Signs 2015 Roster of Elite Athletes
SKLZ, the maker of training aids, partnered with six elite athletes serving as team captains for their core sport categories and continuation of their partnership with EXOS (formerly Athletes' Performance) securing Mark Verstegen as the team captain
Under Armour Acquires Endomondo And MyFitnessPal
Under Armour acquired Endomondo and MyFitnessPal. These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD suite of applications, will further enable the brand to provide unparalleled health and fitness data and insight, in suppo
Lands’ End Names Federica Marchionni as CEO
Lands’ End, Inc. named Federica Marchionni as chief executive officer. Marchionni comes to Lands’ End from her role as president of Dolce & Gabbana USA…
Thorlo Names Doobrow as First Winner of its Intrepid Award
Thorlo Inc. named Mike Doobrow of Doobrow and Associates as the inaugural winner of the Thorlo Intrepid Award for Lifetime achievement in recognition of…
HanesBrands Q4 Earnings Leap
Aided in part by strong momentum for Champion in sporting goods and department store channels, HanesBrands Inc. racked up a robust fourth-quarter as well as record full-year profitability for the second consecutive year…
Dorel Industries Warns Strong Dollar Will Hurt Earnings This Year
Dorel Industries Inc. stated that the surge in the value of the U.S. dollar versus the majority of the company's other operating currencies is expected to have a significant negative effect on earnings through 2015…
Ride Snowboards Hires Marketing Manager
Ride Snowboards has appointed Carson Schubert as global marketing manager. He recently he was the brand and marketing manager at High Cascade Snowboard Camp…
IPC Beverage Group Adds Board Member
IPC Beverage Group, makers of the vitamin-enriched ice bar EnergIce, said Dave Howard, the former New York Mets and Madison Square Garden Sports senior executive, has joined its board of directors…
Black Diamond Helps Avalanche Centers Launch Mobile Apps
Black Diamond Equipment has sponsored the launch of mobile apps by Colorado Avalanche Information Center (CAIC), Northwest Avalanche Center (NWAC) and Utah Avalanche Center (UAC) in a bid to promote local avalanche awareness…
Ironman Forms Women’s Board
Ironman and Life Time announced the appointment of 12 women to its founding Women For Tri board of advisors…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal