At the 2015 Sundance Film Festival, Blundstone hosted more than 300
filmmakers, jurors and special guests who received a complimentary pair
of Blundstone boots. Attendees included actress Alia Shawkat (“Nasty
Baby”), short-film makers Daniel Gray and Tom Brown (“Teeth”), and
documentary filmmakers Greg Whiteley (“Most Likely to Succeed”), Michael
Nichols and Chris Beach (“Welcome to Leith”).

As a Sustaining Sponsor, Blundstone’s most noticeable presence was at
the front entrance of the Festival Co-op, known as the “social hub” for
attendees. Over 15,000 festivalgoers were invited to the Blundstone
booth to try on and purchase boots at a 20 percent discount, exclusively
offered through the Sundance Catalog for the duration of the festival.
Guests were invited to enter Blundstone’s daily film-related “Identify
the Indie” contest and Instagram promotion for a chance to win boots. The VIP party was part of the Blundstone Hospitality Suite
in Festival Headquarters.

The festival ran from Jan. 22 to Feb. 1.

“Participating in Sundance was a natural partnership for us,” says international sales executive, Andrew Ross. “We share the same core
values and synergies with attendees. The feedback and response to
Blundstone was extremely positive and brand engagement onsite proved to
be valuable. We look forward to developing these types of partnerships
in the future.”

In celebration of Australia Day and Australian
filmmaking talent at the festival, Blundstone joined Ausfilm as a
sponsor of the industry networking brunch on Monday, January 26. Six
Australian projects were showcased including Assent, Followers,
Partisan, Sam Klemke's Time Machine, Strangerland, and The Face of
Ukraine: Casting Oksana Baiul. At the conclusion of the brunch, 15 lucky
guests were awarded a pair of Blundstones of their choice.

Throughout
the years, Blundstone has proven to be the go-to boot within the film
industry both on and off screen. Highlights of Blundstone’s presence on
television and in feature films has included titles such as Transformers
4, Criminal Minds, Dawn of the Planet of the Apes, Californication,
among many, many more.