Thorlo Inc. said Mike Doobrow of Doobrow and Associates was named the inaugural winner of the Thorlo Intrepid Award for Lifetime achievement. The new award is in recognition of extraordinary, consistent achievement as a
Thorlos Brand Ambassador over an extended period of time.

Doobrow has represented the THORLOS Brand for over 29
years to both retailers and consumers alike. James Jesserer, VP of Sales for Thorlo Inc., said, ” Mike's
dedication personifies the word Intrepid; dauntless and bold! He always
displays an ownership perspective on behalf of our Brand and is an
articulate advocate for our Foot Protection message. Mike makes us
better!”