Jockey International, Inc. said pro football quarterback Tim Tebow has agreed to a multi-year contract in which Tebow will serve as a Jockey spokesperson beginning in July, 2010…
Tag: Trade
U.S. House Passes Miscellaneous Tariff Bill
The U.S. House of Representatives passed the Miscellaneous Tariff Bill last week, restoring duty relief for a cornucopia of sporting goods, including bicycle parts, outdoor footwear, snow sports equipment, volleyballs, rubber basketballs, leather basketba
Deckers Outdoor Corp. Hikes Outlook on Strong Second Quarter Results
Helped in part by a turnaround at Teva and robust double-digit comps at its owned-retail stores, Deckers Outdoor Corp. reported Q2 earnings jumped slightly more than three-fold…
Brooks Launches Mobile CRM and Sweepstakes Program
Brooks Sports, Inc. is introducing its first mobile campaign around the launch of the Ghost 3 shoe. By incorporating 2D barcodes in its promotional materials, Brooks enables consumers to enter a “Host the Ghost” mobile sweepstakes to win an all-access VIP
Pheasants Forever’s Vincent Appointed to Wildlife and Hunting Heritage Conservation Council
Howard K. Vincent, Pheasants Forever and Quail Forever National President and CEO, has been appointed to the new 18-member Wildlife and Hunting Heritage Conservation Council…
Puma Set to Launch Project Pink Initiative
On the heels of the biggest soccer event in the world, sportlifestyle brand Puma is set to launch a new initiative that links women’s soccer with a well-deserving cause: Puma’s Project Pink will strive to raise awareness —and funds — in suppor
Nine West to Launch Perfume
Jones Apparel Group will add women's fragrances to the line of products sold under its Nine West brand name. Jones said it has a license agreement with Inter Parfums USA that covers making, marketing and distributing the fragrances. Terms of the deal
Nike to Pay $1.5MM To Assist Laid off Honduran Workers
Nike, Inc. has pledged to pay $1.54 million to help 1,800 workers in Honduras who lost their jobs when two subcontractors closed their factories. The agreement comes after several universities and a nationwide group, United Students Against Sweatshops, ha
NBFog Inc. Completes Bridge Financing Round
NBFog Inc., which specializes in investing & brand management for the outdoor lifestyle industry, has completed its first bridge investment round. Terms were not disclosed…
ATA: 2011 Trade Show Will Remain ‘Members Only’
At a recent Board meeting in Washington, DC, ATA Board members reviewed their decision to make the 2011 Trade Show a members-only event and chose to stay the course…
Sears Becomes 1st Major Retailer to Join AFIRM
AFIRM, the fitness trade group, announced that Sears has become the first retailer to join the association. Sears is the nation's largest retailer of fitness equipment, and the exclusive retailer of NordicTrack equipment in the U.S…
Cabela’s Headlining Pheasants Forever’s National Pheasant Fest 2011
Cabela’s will be the presenting sponsor of Pheasants Forever signature event, National Pheasant Fest 2011, coming to the Qwest Center in Omaha, NE, Jan. 28-30, 2011, according to a recent release…
SGMA Study: Nearly 80% of Americans Participate in a Sport, Fitness, or Outdoor Activity
While more than 50% of all Americans are considered 'frequent' sports participants, 12% are classified as 'regular' sports participants and 15% are active on a 'casual' basis…
Fischer Hires New Competition and Promotions Staff
Fischer Skis US announced the the addition of two Competition and Promotions staff members. Pearson Neal, is now our Eastern Competition and Promotions Representative and Chris Smith, the Western Competition and Promotions Representative…
TJX to Open First Canadian Marshall’s Store
The TJX Companies, Inc.announced plans to bring Marshalls, one of TJX's most successful chains, to Canada. The company anticipates that the first Canadian Marshalls stores will open in the Spring of 2011…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal