Under Armour has signed a 15-year, $280-million contract with UCLA in what’s believed to be the largest shoe and apparel deal in NCAA history. UCLA’s contract with Adidas expires next year.
Tag: Supplier
Lamartek Cleared by Jurors Trying $25M Negligence Claim
Lamartek Inc., which does business as Dive Rite Express, was cleared May 20 of any responsibility for the death of underwater photographer Wesely Skiles, who died while using its rebreather during a dive off the Florida coast in 2010.
Intex Alleges Bestway Inflatable Beds Violate Patents
Intex Recreation Corp. of Long Beach, Calif. filed a Sec. 337 complaint May 19 with the International Trade Commission seeking to block the importation of air beds it alleges violate two patents it licensed in 2014 from another Chinese company.
Boathouse Sports Partners Again With U.S. Rowing Team
Boathouse Sports unveiled its custom unisuit that will be worn by U.S. Rowing’s national team athletes during the 2016 season, including the upcoming Olympic Games.
Reebok Teases J.J. Watt Signature Logo
Reebok launched “Hunt Greatness,” a campaign starring J.J. Watt. An extension of the brand’s call to Be More Human, Hunt Greatness encourages people to pursue a better version of themselves, every day, through fitness.
Ascent Protein Named Spartan Race Nutrition Partner
Ascent Protein, a nutrition brand with products designed for athletes and training, joined on as the Official Performance Nutrition sponsor of the Spartan Race through May 2017.
Under Armour Partners with Wicomico County Public Schools
Wicomico County Public Schools in Maryland reached an agreement with Team Distributors Inc. to outfit all its varsity athletes in Under Armour gear.
Aquamira Technologies Acquires Geigerrig Assets
Aquamira Technologies Inc. of Logan, Utah has agreed to purchase the assets of Geigerrig’s pressurized hydration systems and packs, formerly owned by Hub City Outdoor.
RECALL: 2,800 Black Diamond Index Ascenders for Climbing
Black Diamond Equipment Ltd. issued a recall for about 2,800 of its left and right Index Ascenders for climbing, and another 300 that were sold in Canada.
RECALL: 17,300 Rocky Mountain Bicycles
Rocky Mountain Bicycles issued a recall of roughly 17,300 (in addition, 61,000 were sold in Canada) of its Rocky Mountain Bicycles.
Fitbit Expands Blaze, Alta Market to China
Fitbit (NYSE:FIT) expanded its market of the Fitbit Blaze and Fitbit Alta devices, now making them available to users in China.
Adidas Extends Deal With Middlesbrough Football Club
Adidas extended its deal with Middlesbrough Football Club. Adidas has sponsored the England Premier League club since 2009.
Slackline Industries Backs U.S. Competitions
Slackline Industries is backing a series of professional slackline competitions at the nation’s highest profile action and outdoor-sport events that kick off this weekend in Virginia.
Swiftwick Ups B2B Commitment With Dealer Shipping Program
Swiftwick, a leading athletic performance sock company, launched a Free Shipping Program for its specialty retailers.
GracedByGrit Forms Retail Partnership with The Bay Club
Women’s athletic apparel company GracedByGrit formed a retail partnership with The Bay Club Company, a modernized country club network with more than 20 locations in California.
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