Swiftwick, a leading athletic performance sock company, launched a Free Shipping Program for its specialty retailers.

The goal behind the new program is to give dealers the opportunity to maximize turns, minimize stock-outs and increase revenue by eliminating a barrier of frequent reorders.

“Over the past year, our team has worked very hard to become a more dealer-centric organization, “said Chuck Smith, president, Swiftwick. “Our goal is to enable the success of local
independent retailers who are supporting their local running, cycling and outdoor communities. We believe this new program is a great way to leverage our domestic manufacturing commitment to help our dealers win with Swiftwick.”

By taking advantage of ordering more frequently with free shipping, independent retailers will be able to optimize stocking levels of the most popular styles, colors and. Dealers automatically qualify for the program by ordering every 30 days or less and can rejoin at any time.

Swiftwick first launched this program Feb. 15, 2016.