Skechers Extends Multi-Year Agreement with Meb Keflezighi

Skechers USA, Inc. announced a new, multi-year agreement with famed distance runner, Meb Keflezighi, under the Skechers Performance Division. Keflezighi will continue as the official brand ambassador for the GOrun line of athletic footwear through 2016…

NSGA Juggles Marketing Staff After Hammond Departure

Bruce Hammond, who served as Director of Marketing & Communications at the National Sporting Goods Association for nearly three years, left the Association, effective Nov. 1. As a result, Marty Maciaszek was named Director of Communications, in addition t

Salomon Hires Alpine Commercial Manager for US

Salomon appointed Chris McKearin as its new alpine commercial manager. McKearin has worked with Salomon’s parent company, Amer Sports, since 2007, most recently serving as the Atomic Freeski sports marketing manager in Altenmarkt, Austria…

BSN Sports Partner with Pop Warner Little Scholars

Pop Warner Little Scholars, Inc., the nation’s largest and oldest youth football, cheer and dance organization, announced a partnership with BSN Sports. Under the agreement, BSN Sports will serve as the official distributor of Pop Warner Alleson foo

Keen Launches Fan-Powered Grant Program

Keen is unveiling The Keen Effect a, fan-activated grants program designed to support projects that fuel people’s passion for protecting the environment and promoting responsible outdoor participation…

Outside Television Picks up More Red Bull Programs

Outside Television and Red Bull Media House announced a major expansion of their ongoing programming partnership through which Red Bull Media House will provide five more original series beginning over the next several weeks…