GoPro Names Seasoned Technology Executive as President

GoPro, which is preparing for an initial public offering, named technology heavyweight Tony Bates as president. Bates comes from Microsoft, where he served as EVP for business development, strategy and evangelism. He has served as CEO of Skype, held seni

Halford’s Acquires Boardman Bikes

Halfords Group plc, which is the largest bicycle dealer in the United Kingdom, has acquired Boardman Bikes Limited and Boardman International Limited, it's largest supplier of premium bicycles…

Saucony Celebrates Online Release of Finding Strong Film

Saucony invites runners everywhere to celebrate National Running Day with the online release of Finding Strong, an independent film documentary that captures the transformative power of running. Produced by Saucony, in collaboration with Runner’s Wo

Stanley Brand Launches Integrated Marketing Campaign

This summer, Stanley, a brand of PMI, is celebrating fans of the brand with the introduction of #Stanleyness – an integrated marketing campaign that will come to life through a robust media plan starting this month with Outside Magazine…

PHIT America Announces New Olympic Ambassadors

PHIT America – the non-profit education and advocacy organization designed to combat the nation’s inactivity and obesity crisis – announced two-time USA Hockey Olympic silver medalist Brianne McLaughlin and bobsled pilot Jazmine Fenlator as its late