Terramar Sports is the official supplier of base layer products for the National Ski Patrol (NSP) and the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI)…
Tag: People
Outdoor Research Adds Rep in Pacific Northwest
Outdoor Research, the independent, Seattle-based manufacturer of technical outdoor apparel and accessories, this month retained a new sales agency, Tokul Creek Marketing, to cover the Pacific Northwest region…
Oakley Assembles to Release Snowboarding Film
Oakley, Inc. announced Snowboarding: For Me – a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day. Each individual has his own story of how he began snowboa
Gill Athletics Announced as NFHS Corporate Partner
Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner
Powell Rods to be Distributed by Pitman Creek
Powell Rods, fishing rod manufacturer, announces that they will now be marketed by wholesale distributor Pitman Creek out of Hustonville, KY…
Polaris Industries Hires New EVP
Polaris Industries Inc. announced that it has hired Kenneth J. (Ken) Pucel to fill its newly formed Executive Vice President of operations, engineering, and lean position…
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Westcomb Launches Ambassador Search Along With Redesigned Website
Westcomb is seeking those with a passion for the outdoor experience to fill a roster of adventurers to join the brand’s expanding ambassador team. The ambassador search is launching simultaneously with an entirely redesigned website and e-commerce p
President of Nike Golf Cindy Davis Retires
Nike Inc. announced that Cindy Davis, president of Nike Golf, plans to retire from Nike. Davis joined Nike Golf USA as general manager and has served as president of Nike Golf since 2008…
Flylow Hires Reps for BC and Great Lakes
Flylow, a Colorado manufacturer of technical backcountry and resort ski clothing and accessories, has hired Kirby Laughlin and Matt Henry as its newest sales reps…
Citi Underwrites Major Expansion of Miami Beach Bike Share Program
Citi will become the title sponsor of the Miami Beach bike share program – Decobike – for at least the next five years, enabling a major expansion of the system to Downtown Miami and Coconut Grove. The global banking giant said it has learned through its
Skechers Performance Division Partners with American Cancer Society
Skechers Performance Division announced a partnership with the American Cancer Society to support the organization’s fight against breast cancer. The month-long breast cancer awareness program encompasses a limited-edition performance footwear line,
Pending Stock Sale, Best Buy Launch Give GoPro Investors and Dealers Pause
GoPro Inc. alienated investors and perhaps a few retailers this week in two unrelated announcements that prompted concerns that co-founders Nick and Jill Woodman were flooding the market with shares and product three months after taking the company public
September Retail Jobs Up
According to the National Retail Federation's calculations, retail industry employment increased by 35,500 jobs in September…
Hugelmeyer Demonstrated the Power of Coalitions
When Frank OIA Hugelmeyer resigned as President and CEO of Outdoor Industry Association Oct. 3, he left behind a staff of 25, annual revenues of more than $7 million, 1,300 members and growing influence both at home and abroad. His biggest accomplishments
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal