OIA PAC Releases List of Mid-Term Candidates

Republicans have an edge going into many close races in tomorrow's mid-term federal election and are poised to take control of Congress, according to a report prepared by Outdoor Industry Association government affairs team last week. The report show

Gore-Tex Footwear Partners with Back on My Feet

W.L. Gore & Associates, inventor of Gore-Tex products, has partnered with Philadelphia’s Back on My Feet organization, which utilizes running to create self-sufficiency for those experiencing homelessness, for the 2014 Gore-Tex Philadelphia Marathon

Columbia’s Organic Sales Up 14 Percent in Third Quarter

Columbia Sportswear Company reported strengthening sales of Columbia branded product by its European direct-to-consumer business, incremental sales from its new China joint venture and newly-acquired prAna turbo-charged its 14 percent organic growth in th

Female Participation in Outdoor Recreation Rose in 2013

The Outdoor Foundation’s eighth annual Outdoor Recreation Participation Report shows participation among teenage girls increased by three percentage points in 2013, making up some of the ground lost in 2012. Participation rates among girls and young

GoPro Shatters Q3 Expectations With HERO4 Launch

GoPro Inc. blew through Wall Street expectations Thursday when it reported revenue grew 45.7 percent to $280.0 million in the third quarter ended Sept. 30 thanks to the highly successful launch of its new HERO4 wearable cameras…

Saucony Launches Whoa Marketing Campaign

Coinciding with the TCS New York City Marathon, Saucony is launching the Whoa marketing campaign, the new multichannel global marketing platform that “articulates − with just one word−the absolute expression of delight and surprise that runner

TomTom Grew Sports Business in Third Quarter

TomTom reported that its sports business continued to gain traction in the third quarter as it improved awareness of its Cardio GPS watches, built out its sports distribution network and launched its first GPS watch for golfers…