Nike plans to exit the snowboarding business in order to focus its Nike SB brand on skateboarding, according to the Oregonian.
“Nike SB will focus its innovation, design and marketing resources on its biggest brand driver and growth opportunity, skateboarding,” the company said in a statement. “The current Holiday 14 Nike Snowboarding collection will be the final at retail.”
The Oregonian article is here: http://www.oregonlive.com/playbooks-profits/index.ssf/2014/10/nike_drops_snowboarding_from_t.html
