W.L. Gore & Associates, inventor of Gore-Tex products, has partnered with Philadelphias Back on My Feet organization, which utilizes running to create self-sufficiency for those experiencing homelessness, for the 2014 Gore-Tex Philadelphia Marathon.
Gore is supporting longtime Marathon charitable partner Back on My Feets team with new Saucony Ride 7 GTX footwear for race training, as well as a consumer fundraising promotion hosted at City Sports in Center City, 1608 Walnut Street.
Runners and supporters are encouraged to post goals and well wishes on special Back on My Feet running shoe signs at the downtown City Sports store, as well as the Gore-Tex booth at the Health & Fitness Expo, Friday, November 21, and Saturday, November 22, at the Pennsylvania Convention Center in Center City, Philadelphia. For every note posted, Gore will make an additional donation to Back on My Feet Philadelphia. City Sports will also be offering participants discounts on Gore-Tex footwear at its City Center store during the promotion.
As title sponsor ofthe Gore-Tex Philadelphia Marathon, we felt it was important to partner with an organization that has deep roots within the city,” said Kirk Christensen, Gore-Tex running footwear global leader. “Back on My Feet creates an incredibly positive outlet for its members and support for the overall community. We look forward to cheering for these amazing community members along the course.
Inspired by Founder Anne Mahlums early morning runs past the Sunday Breakfast Rescue Mission at 13th and Vine, Back on My Feet uses running to help members see themselves in a more positive light so they can make real change in their lives, resulting in employment and independent living. Back on My Feet is an original partner charity of the Philadelphia Marathon. Gore-Tex became the official title sponsor of the Philadelphia Marathon, a top-10 marathon nationally, in 2013.
The Philadelphia Marathon is a special time for our organization, said Scott Crossin, Back on My Feet executive director. Our members, volunteers, and staff train together for months leading up to race day. We take great pride in helping each other cross that finish line and become Gore-Tex Philadelphia Marathoners. We appreciate Gore and encourage everyone to post notes at City Sports to help us deliver our mission.
