Accell North America (ANA) named Currie Technologies president and e-bike evangelist Larry Pizzi to the additional role of SVP of sales and marketing for ANA's IBD business, which comprises Raleigh, Lapierre, Redline and SBS…
Tag: People
Saucony Launches ‘Seeker’ Global Brand Campaign
Saucony launched its largest marketing effort in history – a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential through the transformative power of running…
Yakima Seeks More Facetime with Reps and Retailers
Yakima Products Inc.'s new go-to-market strategy calls for getting a lot more face time with reps and retailers this year. The effort will kick off in June at an invitation only preview of its 2016 line and include a greater presence at regional rep
Hudl Raises $72.5MM in Funding Round
Hudl, the sports video analysis platform, today announced $72.5 million in funding, marking the company's first major institutional investment. With more than 3.5 million professional, college and amateur athletes in 40 countries, Hudl is a leading v
Sportsman’s Warehouse Sees Further Stabilization in Q4
Sportsman's Warehouse Holdings Inc. reported fourth quarter profits improved before special charges. Same-store sales declined due to challenges in the guns and ammunition category but marked a smaller drop than recent quarters…
Speedo USA Promotes Australia-Trip Sweepstakes
Speedo USA, a division of PVH Corp., announced in partnership with Flip Flop Shops, the chance to win a trip to Bondi Beach in Sydney, Australia – the birthplace of Speedo…
Interior Secretary Provides Outdoor Industry Update on Obama Agenda
U.S. Secretary of the Interior Sally Jewell briefed more than a dozen outdoor industry executives from the Pacific Northwest and members of the Washington State Congressional delegation March 30 on the Obama Administration's fiscal 2016 budget propos
Patagonia Launches Worn Wear Mobile Tour
Patagonia is sending staff from its Reno, NV, repair center on a cross-country tour to offer free repairs of busted zippers, rips, tears and pulls this month. The staff will also be selling used Patagonia products and offer instruction on how to make home
Montane Sponsors Top Ranked Adventure Racing Team
Montane has sponsored its first adventure racing team as part of its growing emphasis on the U.S. market…
Gildan Completes Stock Split
Gildan Activewear Inc. completed its two-for-one share split via a dividend to shareholders…
Lululemon’s Same-Store Sales Grew 5 Percent in Q4
Lululemon Athletica Inc. beat consensus earnings estimates in the fourth quarter thanks to net revenue and same-store sales growth of 15 and 5 percent respectively, but disappointed investors with updates to its forecasts for the first quarter and current
New Balance Launches First Soccer Advertisement
New Balance launched the brand’s first football (soccer) advertisement ‘#NBFootball’; aimed at encapsulating New Balance’s approach to the sport. Directed by award winning filmmaker Marie Schuller, the film stars New Balance Footba
Pedego Boston Store Grand Opening Set for April 4
Pedego Boston will celebrate its grand opening April 4 at its location in Belmont, Mass., a short ride from Harvard Square, the Minuteman Bikeway and the Charles River Bicycle Trails…
AAFA Announces New Board Members
The American Apparel & Footwear Association announced ten new members to serve on its board of directors…
Anti-Trust Concerns Prompt BPSA to Reject IBD Manifesto
The Bicycle Product Suppliers Association (BPSA) has advised its members to consult with attorneys before fully endorsing a “Manifesto for Change” circulated by Interbike last week…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal