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Adidas Launches Biggest Marketing Campaign in Brand’s History

March 15, 2011 SGB Update

Adidas unveiled the “all adidas” global brand campaign, the brand's largest marketing campaign in history. It's the first time its Adidas Sport Performance, Adidas Originals and Adidas Sport Style sub-brands are featured in a single campaign. Th

Brown Shoe’s Q4 Earnings Slide on Higher Sourcing Costs

March 15, 2011 SGB Update

Brown Shoe Co. reported sales for the fourth quarter increased 6.8% to $604.5 million. Famous Footwear's sales were up 3.7% to $355.5 million, driven by a 4.9% same-store sales increase, Companywide, earnings were down as higher margins at Famous Foo

Soles4Souls Seeks Donations in Response to Japan Earthquake

March 15, 2011 SGB Update

Soles4Souls Inc., the shoe charity, is offering individuals looking to assist the victims of the devastating 8.9 magnitude earthquake that hit Japan last week an opportunity to help. Individuals, retailers and manufacturers can visit www.giveshoes.org an

VF Corp. Rolls Out Five-Year Growth Plans

March 15, 2011 SGB Update

VF Corp. on Monday unveiled new five-year financial targets with a goal of adding $5 billion in revenues and $5 in earnings per share growth from 2010 levels. Not surprisingly, its Outdoor & Action Sports coalition is expected to fuel that expansion…

Gregory to Sponsor Red Rock Rendezvous

March 15, 2011 SGB Update

Gregory Mountain Products signed on as a sponsor of the 2011 Red Rock Rendezvous presented by Mountain Gear…

Gaiam Q4 Earnings Up Slightly

March 14, 2011 SGB Update

Gaiam, Inc. reported that total sales for the fourth quarter ended Dec. 31 slipped 4.9% to $83.3 million from $87.4 million in the prior-year quarter as the company cut back on direct response television advertising and catalog circulation during the peri

Franz Koch to Succeed Jochen Zeitz as Puma CEO

March 14, 2011 SGB Update

Puma said that Franz Koch, currently in charge of global strategy for Puma, will become its chief executive officer. Koch will succeed Puma's current CEO Jochen Zeitz, In October, Zeitz said he would step down from the day-to-day running of the comp

Tecnica USA’s Footwear Division Adds Product Manager

March 14, 2011 SGB Update

Tecnica USA's footwear division has hired Katie Gould as product and marketing manager for the outdoor and winter footwear collections…

Foot Locker Builds on Vendor Relationship

March 14, 2011 SGB Update

Since taking over as CEO of Foot Locker in June 2009, Ken Hicks recognized that he had to strengthen the retailer’s position with the leading athletic brands. Partnerships had become “a little frayed” over the years, he admitted, when speaking last

Acushnet Also Looks to Asia

March 14, 2011 SGB Update

For Fortune Brands, which owns the Acushnet Golf brand, management pointed to several emerging markets that represented key growth opportunities for golf, specifically Korea, which the company saw grow 30% last year, and China…

Smith and Wesson Disappoints in Fiscal Q3 on Struggling Perimeter Security Biz

March 14, 2011 SGB Update

Smith & Wesson Holding Corporation reported a 1.8% dip in overall sales for the fiscal third quarter ended Jan. 31 as slight sales growth from the Firearms segment was more than offset than substantial weakness from its struggling perimeter security busin