Tecnica USA Footwear division has hired Katie Gould as product and marketing manager for the outdoor and winter footwear collections.

Gould is an industry veteran having worked previously for Swix as the custom sales coordinator and then most recently spent three years at Salomon as the footwear and Nordic product category manager. Her responsibilities at Tecnica assisting the footwear sales manager and the director of marketing will include sales and account relationship activities, product development activities, and marketing and sports marketing initiatives.

“I am excited to join the Tecnica team,” Gould said. “We've seen a lot enthusiasm for the Fall/Winter line, especially the continued interest in the Moon Boot, so it will be exciting to bring it to market and continue to grow the business.”

Commenting on Katie joining the team, Tom Berry, global V.P of product and marketing said, “We are delighted to have someone with the background and experience of Katie join our team. Her reputation in the industry and experience as a top outdoor running and Nordic skiing athlete are an asset to our team.”

Gould will focus on four winter footwear collections, including the iconic Moon Boot, and the brands outdoor collection, in which an innovative trail shoe line will hit consumer shelves this month.