GoPro, maker of the cameras and producer of some of today's most engaging sports programming, added Shaun White, two-time Olympic gold and thirteen-time X Games gold medal winner, to its world class lineup of ski and snowboard athletes…
Tag: People
Columbia Sportswear Appoints New Apparel Chief
Columbia Sportswear Company announced the appointment of Adrienne Moser as vice president of global apparel merchandising and design for the Columbia brand, succeeding Sue Parham who has left the company to pursue other interests…
MEC Names Amy Roberts Social Compliance Manager
Mountain Equipment Co-op (MEC) announced that Amy Roberts has joined the outdoor retailer as its new social compliance manager. Roberts joins the retailer from the Outdoor Industry Association (OIA), where she was instrumental in advancing the OIA Eco Ind
Sierra Designs Appoints Product Development Manager for Apparel
Sierra Designs promoted Denise Kaatz to the newly created product development manager position…
Shock Doctor Appoints GM, EMEA
Minneapolis-based Shock Doctor, the mouthguards specialist, announced today that sports industry sales executive Paul Rutherford will join Shock Doctor as general manager, Shock Doctor EMEA…
Sierra Club Teams with University to Study Impact of Outdoor Recreation on Veterans’ Mental Health
The Sierra Club is working with the University of Michigan on a research project to measure how outdoor trips it has been conducting for six years with veterans affect their individual mental health. The excursions vary from fly fishing, kayaking and whit
Inventory Swelled 16 Percent at Specialty Snow Sports Shops in December
A 50 percent decline in the snow cover in December caused inventory at specialty snow sports shops to swell by 16 percent compared to their level at the end of last year, according to the latest RetailTRAK report released by SnowSports Industries America.
Sport Chalet CEO Elected to NRF Board of Directors
Craig Levra, president and CEO of Sport Chalet Inc. has been elected to serve on the National Retail Federation’s board of directors…
High Sierra Honored for Marketing US Ski and Snowboard Team
High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, was honored by the U.S. Ski and Snowboard Association and SnowSports Industries America with the Doc DesRoches Award. The award recognizes a national team supplier
Nike Announces New Head for Western Europe
Nike Inc. announced that Bert Hoyt will become the vice president and GM of Western Europe, one of Nike's six divisional geographies. Hoyt will replace Brent Scrimshaw, 44, who after 18 years at Nike has decided to retire and return to his native Aus
Ski Visits Fall 10.7 Percent at 22 Colorado Resorts
Colorado Ski Country USA’s (CSCUSA) 22 member resorts reported a 10.65 percent decline in skier visitation during the first period of the ski season, defined as opening day of the season through December 31, 2011, compared to the same period last ye
Rawlings Overhauls Website
Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation introduced its new corporate website (www.Rawlings.com) and mobile-optimized digital platforms…
Avia Partners with Ringstar
Avia and martial arts brand Ringstar have developed a licensing partnership to bring a line of fight and training shoes to market under the Avia brand…
Mizuno Names Creative Agency
Mizuno USA, Inc. has named McKinney, Durham, NC, as their new advertising agency of record. McKinney will provide integrated branding communications solutions, including print, collateral, direct…
Zooey Deschanel Dismisses Lawsuit Against Steve Madden
Zooey Deschanel has dismissed a lawsuit she filed against Steve Madden. In December 2010, Zooey Deschanel filed a lawsuit against Steve Madden, alleging that the shoe company never paid her the $2 million she was owed for an endorsement deal…
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