PrimaLoft has joined The Conservation Alliance, a group of outdoor businesses committed to protecting wild places throughout North America…
Tag: People
NSGA: Consumer Sporting Goods Sales Grew 7 Percent in 2012
A surge in hunting and firearms sales in 2012 helped specialty sporting goods stores become the leading outlets for sporting goods sales for the first time in the more than 30-years, according to the 2013 edition of the NSGA Sporting Goods Market report.
Pentland Group Revenues Rose 14.2 Percent in 2012
Pentland Group’s revenues rose 14.2 percent in 2012, with the London Olympics fueling growth for Speedo…
Ahnu’s Trevor Thomas Completes Mountains-to-Sea Trail
Ahnu, a division of Deckers Outdoor Corp., congratulated its blind ultra-thru hiker, Trevor Thomas, who on Saturday successfully completed the 530-mile Mountains-to-Sea Trail in North Carolina – in just 78 days…
Hi-Tec Sports Launches Online Training Platform for Retail Partners
Hi-Tec Sports launched an online training platform to support staff training and provide exclusive incentives to its retail partners. The new platform, HTM360.com, has been custom designed to support the Hi-Tec brand and its sister brand, Magnum…
Former New England Patriot Aaron Hernandez Charged with Murder
Former New England Patriots tight end Aaron Hernandez, who signed an endorsement deal with Puma earlier this year, was charged with murder in the death of 27-year-old semi-pro football player Odin Lloyd…
NRF Urges Congress to Delay Healthcare Act
The National Retail Federation told a congressional panel Wednesday that retail and chain restaurant companies continue to have serious concerns about the Affordable Care Act and remain worried by the quickly approaching…
NIH Study Finds Typical US Teen Eats Poorly, Gets Little Exercise
Only about half of U.S. adolescents are physically active five or more days of the week, and fewer than one in three eat fruits and vegetables daily, according to researchers at the National Institutes of Health…
Boa Technology Deepens Its Support of Triathlon
Boa Technology Inc., which has recently launched triathlon-specific footwear with partner brands Zoot and Specialized, is sponsoring nine triathlons in 2013, including the Ironman 70.3 race in Boulder, Colorado, on August 4, and the Ironman World Champion
Performance Bicycle Opens Fifth Stores in Florida and Oregon
Performance Bicycle will celebrate grand openings June 26 of its fifth stores in Oregon and Florida on Wednesday, June 26…
OIA Adds New Trade Lobbyist to Washington D.C. Office
Outdoor Industry Association (OIA) hired Rich Harper, a former aide to outgoing Senator Diane Feinstein (D-CA) as its trade policy advisor, bringing to three the number of full-time lobbyists based in its Washington D.C. office…
Patagonia Trail Run Ambassador Defends San Diego 100 Title
Jeff Browning, Patagonia trail running ambassador, successfully defended his title at the San Diego 100 ultra running race on June 8…
Headsweats to Sponsor Tour de France Segments
Headsweats will be the exclusive sponsor of NBC Sports Network’s “Ask Bobke” segment during Tour de France coverage for the third consecutive year…
Sport Chalet Launches 4th Annual Treasure Hunt Dive
For the fourth consecutive year, Sport Chalet is inviting certified Scuba divers to participate in its annual Treasure Hunt dive. Six sunken treasure bars valued at $5,000 (1), $3,000 (2) and $1,000 (3) in Sport Chalet gift cards will be hidden in divi
Note to Self…Never Steal a Personal Locator Beacon
Police and the the National Oceanic Atmospheric Administration (NOAA) rescued thousands of dollars in stolen property in Bakersfield, CA recently after tracking a man’s ACR personal locator beacon to the thief’s home…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal