For the third consecutive year, Headsweats will be the exclusive sponsor of NBC Sports Network’s “Ask Bobke” segment during Tour de France coverage, June 29 – July 21.
The segment is hosted by Bob Roll, a three-time Tour de France racer and cycling commentator. “Ask Bobke” runs during primetime and late night tour coverage on each of the Tour’s 21 day-long race segments.
“No one covers the Tour like Bob Roll,” says Headsweats president Mike McQueeney. “His insight and colorful personality bring the race to life for those of us watching from home. We’re pleased to continue this partnership and can’t wait to see what this year’s Tour brings and hear what Bob has to say about it.”
Sticking to their roots in the cycling industry, Headsweats also sponsored NBC Sports Network’s coverage of Paris Nice, Paris Roubaix and Amgen Tour of California earlier this year. Next up, Headsweats will be a sponsor of the network’s coverage of the US Pro Cycling Challenge, a 7-day, 683-mile race to be held August 19-25 that will pass near their offices in Boulder, CO.
Headsweats has been an official product of the Tour de France since 2008. During the on-air coverage fans have the opportunity to win a Headsweats exclusive “Ask Bobke” signed hat if Bob Roll selects their question to answer during that evening’s broadcast. In addition, Headsweats will be doing online promotions throughout the Tour where fans will get a second chance to win exclusive Ask Bobke headwear.
