Academy Sports + Outdoors announced a multimedia sponsorship with ESPN-SEC Network and the Southeastern Conference (SEC) to become the Official Sporting Goods Retailer of the SEC.
Tag: academy sports
Academy Sports Opens First Store In Winston-Salem
Academy Sports + Outdoors now has 12 stores throughout North Carolina.
Academy Sports Opens New Store In Matthews, NC
Academy Sports + Outdoors now has 12 stores throughout North Carolina and four in the Charlotte metropolitan area.
Academy Sports Faces Layoffs Again
Following a round of layoffs last summer, Academy Sports + Outdoors said it will be laying off approximately 140 corporate employees largely due to the outsourcing of certain IT functions at the retailer.
Academy Sports Hosts 16th Annual Bike Donation Program
Academy Sports + Outdoors will host more than 115 bike donation events throughout the month of December to help recognize and reward deserving students in various cities.
Academy Sports To Sponsor Texas Bowl
Academy Sports + Outdoors has signed a three-year deal to become the title sponsor the Texas Bowl, a collegiate postseason showdown between teams from the Big 12 and the Southeastern conferences.
Implus Donates 60,000 Pairs Of Socks To Hurricane Harvey Victims
Implus is partnering with Academy Sports + Outdoors to donate 60,000 pairs of socks to aid the victims of Hurricane Harvey in Texas and the Gulf Coast.
Academy’s Challenges Continue In First Half
Moody’s downgraded the debt ratings of Academy Sports + Outdoors due to “difficult market conditions, including a highly promotional environment for athletic apparel and weak demand for firearms and ammunition,”
Academy Providing More Than $2.5 Million In Hurricane Harvey Aid
The donations include up to $1.5 million in direct financial assistance for immediate relief to those who were affected by Hurricane Harvey, including many team members and their families, as well as numerous supplier contributions in excess of $1 million.
Academy Sports Lays Off 100 In Restructuring
The layoffs, which follow a similar round of layoffs at its largest competitor, Dick’s Sporting Goods, come as the company has “identified new areas of focus where our energy and dollars will make a real difference as we continue to write our strategic growth story.”
BSN Sports Snaps Up Academy Sports In Utah
Continuing its consolidation of the team dealer channel, BSN Sports said it had acquired Academy Sports based in Salt Lake City, UT.
BSN Sports Acquires Salt Lake City-Based Academy Sports
Academy, serving team customers since 1991, is a leading distributor of team apparel and equipment in Utah.
Academy Sports Launches “For All. For Less” Campaign
The three 30-second broadcast spots are rooted in the idea that the joy of sports and the outdoors should be accessible to everyone.
Academy Sports Signs Advertising Agency
Academy Sports selected Foote, Cone & Belding (FCB) as its agency of record to support its ongoing shift from a regional to national chain.
Academy Sports To Remain Closed On Thanksgiving
Academy Sports + Outdoors will remain closed on Thanksgiving Day and open at 5 a.m. on Black Friday.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal