SquadLocker has become the official online retailer of USA Diving in partnership with Augusta Sportswear Brands. The partnership is intended to “transform” the order, customization and fulfillment of apparel for USA Diving, its member diving clubs, its High-Performance Squad, and supporters.
USA Diving, Inc. is the national governing body of diving in the United States as recognized by the U.S. Olympic Committee. USA Diving is responsible for training, selecting and preparing teams representing the U.S. at international events, including the Olympic Games, the World Cup and the FINA World Diving Championships.
“We’re thrilled about this opportunity to support these elite athletes in their endeavors. It’s what inspires and drives us to provide the best experience for single-unit customization and on-demand, direct-to-home fulfillment,” said SquadLocker President Scott Brazina. “Our goal is to reduce the usual burden of apparel order management and enable athletes and their support networks to focus instead on training and optimizing performance.”
“As a former competitive diver, I know the added benefit that comes through having a strong support network,” said USA Diving President Lee Michaud. “That’s why I’m excited about our partnership with SquadLocker. Their proven commitment to their mission aligns with our goals to honor and promote not only the achievements of our athletes but the lifelong benefits of sports participation.”
“We take our responsibility to athletes seriously, and that’s why our partnership with SquadLocker is such a good fit,” said Augusta Sportswear Brands Chief Commercial Officer Derek Ernst. “Not only have they dedicated themselves to creating a convenient high-quality solution for customized apparel fulfillment, they use an environmentally friendly process to contribute to the health and safety of these athletes and their communities for today, tomorrow, and well into the future.”
The multi-year licensing partnership and online retail store technology launched on April 4.
