SpringBoost USA has promoted Patricia Schwarz to Director of Communications, a new position. Schwarz, a retired pro basketball player, was formerly the company's public relations and marketing manager.
“Patricia is an excellent choice for us,” said SpringBoost chairman and CEO Andrew Silvestri. “The knowledge she brings, both of the business and as an athlete, will help us bring SpringBoost to the front of the performance and wellness footwear market.”
As Director of Communications, Schwarz will be responsible for marketing and communications for the U.S. market. She will report to SpringBoost USA's Kevin Johnson, vice president and general manager.
Schwarz, 30, has held similar positions in marketing and communications with Nautilus and SpringBoost S.A. in Switzerland, and was a professional women's basketball player with the BBC Troistorrents in the Swiss National League and played on the Swiss National Team. She holds a B.A. from the College of Charleston, South Carolina. She has relocated to the U.S. from her native Switzerland to assume the position.
