Adidas Sees Bump in Soccer Sales from World Cup
Adidas AG said it would post record soccer-related sales for the year on the back of the World Cup in South Africa. Adidas said at a press conference in Germany that Its business with soccer products is expected to reap sales of at least €1.5 billion ($
Adidas Extends Team Contract with Louisville
Louisville has signed a five-year contract extension with Adidas that will have the Cardinals wearing Adidas apparel and footwear through the 2014-15 academic seasons…
Merrell and Chaco Announce Key Promotions
Both Merrell and Chaco promoted key team members. Chaco will get two dedicated sales managers while Merrell will continue its commitment to outdoor specialty retailers with a dedicated manager overseeing this important channel of distribution…
L.L. Bean to Host Maine’s Moose Hunting Lottery
A lottery for 3,140 moose hunting permits will take place on Thursday, June 17, at L.L. Bean's flagship store in Freeport, Maine…
Greg Ditrinco Named Editorial Director of Bonnier’s Mountain Titles
Bonnier Corp. promoted Greg Ditrinco to editorial director of Bonnier's mountain titles, which include its flagship brands of SKI, Skiing and Warren Miller's Snoworld. He also will continue as brand director for SKI…
The Bike Cooperative Launches First National Promotion
The Bike Cooperative sent mailers and e-mails to more than 300,000 people in 20 sates as part of its its first-ever national promotion for member retailers. The event, designed to kick off the spring season, provided co-op members with discounts from 15 m
The Conservation Alliance Elects Directors
The Conservation Alliance membership elected Topher Gaylord, President of Mountain Hardwear, and Linda Tom, Marketing Manager at KEEN, Inc. to new three-year terms on the Alliance board of directors. The Alliance board also elected Ted Manning, VP of Merc
Forzani Group Gets Fiscal Q1 Boost from Weather, Winter Olympics
The Forzani Group, Ltd reported temperate weather and strong sales of 2010 Vancouver Olympics licensed apparel boosted revenues over a year-ago quarter that suffered from prolonged winter weather…
FFANY: It Wasn’t All About Toning, but Close
While FFANY, held last week at the Hilton in New York City, primarily addresses the dress to casual footwear marketplace, a few other athletic guys worked the trade show. Here, a roundup of a few attending:
Lafuma’s Sales Slide in First Half
Groupe Lafuma reported revenues in the first half ended March 31 were down 6.5% in the first half or down 4.1% at constant exchange rates. Losses were trimmed to €0.8 million ($960,000) this year, compared to net losses of over €3.2 million ($
SUGOI to Sponsor Ride to Conquer Cancer
SUGOI Performance Apparel, a division of Dorel Industries Inc. has been named the Official Cycling Apparel Sponsor for Ride to Conquer Cancer – Canada's premier cycling event…
Young Consumer Report: Measuring Effectiveness of Brands to Influence Purchases
Sure, they know your brand, but are they buying your brand? That’s the big question posed by The SportsOneSource Group in the 2010 Brand Strength Report as vendors look to measure their return on investment for marketing programs designed to build
Quiksilver Triples Fiscal Second Quarter Profits Despite Revenue Decline
Quiksilver, Inc. continued to move forward with solid profits in the company’s fiscal second quarter ended April 30 as net income surged 235% to $9.4 million, or 6 cents per diluted share, compared to $2.8 million, or 2 cents per diluted share, in t
Timbuk2 Names Bass to New Design Position
Timbuk2 has named Greg Bass as Product and Design Director, a new role within the company, effective immediately. Bass spent eight years with The North Face, where he held a number of positions in product development and design…
CamelBak Campaign Lures Unusual Athletes
CamelBak’s “Official Water Bottle Of” campaign, which seeks to promote hydration and reusable bottle use, has picked up three more teams, including a Dragon Boat racing team in Los Angeles, a handball club in Austin and a kickball team in Brooklyn,
