Active.com, a media property of Active Network that connects people with the sports and activities they love to do, is taking its Schwaggle deal-of-the-day program nationwide.
Schwaggle was first introduced in the Bay Area in January of this year and initial consumer acceptance has been strong, with discounted deals to local Bay Area events such as Bay to Breakers and the Marin County Half Marathon selling out within hours, the company said. Now, active-minded consumers in the New York, Los Angeles and Chicago areas will have access three times a week to exclusive and targeted deals on sports and fitness products and services, discount registrations for endurance events and golf tee times.
“With the successful launch of Schwaggle in the Bay Area, we have lined up a host of local and national vendors ready to offer high-quality, relevant daily deals to active lifestyle consumers in New York, Los Angeles, Chicago and our upcoming cities,” said Brian Enge, vice president, strategic projects of Active Network. “Schwaggle provides a unique value proposition to both fitness-minded consumers who benefit from compelling offers, and vendors who benefit from a highly-targeted audience to whom they can market their products and services.”
The April launch dates and initial deals include:
- New York 4/7 discounted registration for Tunnel to Towers Run, a Run/Walk fundraiser for the 9-11 commission
- Los Angeles 4/12 discounted registration for Gladiator Rock’n Run
- Chicago 4/19 discounts on GU Performance Gels and Xterra Wetsuits
Organizations offering their products and services via Schwaggle have an opportunity to reach a large demographic of consumers comprised of runners and athletes, health and wellness enthusiasts, golf and tennis fans and adventurers. Schwaggle s the only online coupon software to sell a finite inventory of items so vendors won’t be overwhelmed by demand.
Active.com plans to further expand its Schwaggle plans program to include community events, camps and more in the near future.