Nike, Inc. confirmed that it will be closing Niketown at the Denver Pavilions shopping center in mid-May 2011.

“The Denver market is important to us and we will continue to serve our consumers through our retail partners, www.nikestore.com and our four Nike Factory Stores located in Lakewood, Silverthorne, Castle Rock and Loveland,” spokeswoman Erin Patterson said in an e-mail to the Denver Business Journal. “We are supporting affected employees by offering severance to assist them as they transition.”

The Niketown store has been located on the 16th Street Mall since 2000.