Frontier Group Sales, which represents Helly Hansen, Mountainsmith, adidas Outdoor, Serengeti, Bolle and ENO, has secured a showroom in the Pacific Market Center in Seattle for 2011.


The group made the leap to securing the space to allow retailer to see come in and see each brand merchandised and styles could work together on the floor. It is a great opportunity for accounts to get out of their buying office and see multiple brands during one meeting.

Frontier Group is hosting their sample sale April 16-18th in the space. Friends, family and retailers who work with Frontier Group are invited to come see the space and a get amazing deals on outdoor apparel, footwear and gear!


Frontier Group Sales has been representing outdoor brands in the Pacific Northwest for over 30 years. Currently, there are six reps located throughout the region. Frontier Group recently hired TrueHero Events and Productions to assist in events, product videos, marketing and key account assistance.