Valencell Licenses Earbud Sensor Technology to LG
LG Electronics, the South Korean consumer electronics giant, will use sensor technology licensed from North Carolina-based Valencell in a new LG Bluetooth heart rate monitoring earphone that will enable smartphone users to track their fitness biometrics..
One In Four Adolescents Meet Physical-Activity Guidelines
Only one in four adolescents ages 12-15 are physically active for at least 60 minutes daily, according to new statistics from National Center for Health Statistics, part of the Centers for Disease Control and Prevention…
Adidas Appoints Eric Liedtke to Executive Board
The Supervisory Board of Adidas AG appointed Eric Liedtke to the Executive Board of Adidas AG effective Mar. 6, 2014. Liedtke, currently SVP Adidas Sport Performance, will assume responsibility for Global Brands on an Executive Board level. After 30 succe
Chaco Appoints Product Marketing Associate
Chaco welcomed Josh Weichhand into the new role of product marketing associate. Weichhand comes to Chaco after three years with Urban Outfitters in Philadelphia where he managed marketing and content projects for the Anthropologie brand…
SandS Worldwide Completes Acquisition
S&S Worldwide, a marketer of crafts, sporting goods, and supplies to schools, recreation departments and healthcare facilities, completed the acquisition of the assets of a confidential, internet-marketing company. The acquisition came from a release fro
The Outdoor Foundation, The Coleman Co. and SportsOneSource to Present on Camping Consumer
Armed with the results of some of the industry largest consumer surveys, leaders from the Outdoor Foundation, The Coleman Company, Inc. and The SportsOneSource Group will explore trends and behaviors of camping participants at the upcoming Outdoor Retaile
Mountainsmith Appoints Digital Marketing Manager
Mountainsmith, the maker of of backcountry equipment and recreational outdoor gear, named Jeremy Dodge as the company’s new digital marketing manager. Dodge, who has been with the company since 2012, brings…
Electric Appoints Global VP of Marketing
Electric announced that Zach Boon has joined the company as global vice president of marketing. He was most recently global brand director at Nike Sportswear…
New Balance Adds Mark Coogan to Marketing Team
New Balance announced that Mark Coogan will join the running sports marketing team at the brand’s corporate headquarters as a full time associate, effective Jan. 15. From his most recent position as head women’s cross country coach at Dartmout
Hi-Tec to Launch Children’s Footwear Storytelling Campaign
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System – a volume adjusting technology – which allows its kids’ shoes to grow with its wearers. Hi-Tec commissioned a Disney illustrator whose
Adidas Signs Jeremy Lin
Adidas announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets. Lin joins the Adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose
110% Hires Barry Kahn to Launch Clinical Partnership Program
110%, which makes compression and sports recovery gear designed to work with ice inserts, hired Barry Kahn as clinical director for the company. In the position, Kahn will lead the development and launch of 110%’s Clinical Partnership Program, which
Billabong Appoints Women’s Global GM
Susan Branch, former SVP & global head of product for the Roxy and Quiksilver brands, has been named as Billabong‘s new global general manager for Billabong Women’s…
Vecchione to Spearhead North American Distribution for New Activewear Brand
Former Polartec President and CEO Andy Vecchione has resurfaced at the helm of the North American operations of Super.Natural — a Chinese-owned brand that specializes in mixing merino wool with performance fibers to create active wear for outdoor, fitness
New Li and Fung Unit to Focus on Worker Safety
Li & Fung Limited has created a new business unit to focus more intensely on factory and worker safety following recent tragedies in the garment industry, as well as the on-going needs of its global vendor base…
