Academy Sports Renews Partnerships with Univ. of Alabama and Auburn Univ.
Academy Sports + Outdoors renewed its multi-year partnerships with the University of Alabama and Auburn University…
Skratch Labs Selects Australian-New Zealand Distributor
Skratch Labs has selected Australian-based Distributor FE Sports to distribute its real fruit hydration drink mix in Australia and New Zealand…
PGA Tour Superstore Sets $5,000 Grant to The First Tee of The Grand Strand
PGA Tour Superstore will make a $5,000 grant to The First Tee of The Grand Strand to deliver…
Foot Locker Ad Stars NBA Draft Prospect Dante Exum
Foot Locker, Inc. launched on YouTube a series of five new commercials with Adidas featuring NBA Draft prospect Dante Exum of Australia…
Score of Brands to Exhibit at SIA Media Event in NYC
Twenty-two snow sports brands and non-profit organizations will exhibit at the 8th annual SIA Summer Snowdown media-only showroom happening in New York City July 16.
Winter Olympics Boost Q1 Ad Spending
The Winter Olympics boosted ad spending in the first quarter by $600 million, according to data released by Kantar Media. The firm estimates that total advertising expenditures increased 5.7 percent in the first quarter of 2014 to $34.9 billion…
Bass Pro Shops to Open Store at Fishers Ridge in Victor, N.Y.
Bass Pro Shops plans to open its first large format store in the Empire State…
Weatherby Hires New Director of Marketing
ustin Moore is the new Weatherby Director of Marketing…
Point 3 Basketball Appoints VP, Marketing
Point 3 Basketball hired Mikko Simon as the brand’s new vice president of marketing.
Survey Indicates Better Employee Engagement Helping Chinese Footwear Factories Retain Workers
Footwear brands and retailers seeking better performance and social compliance from their Chinese suppliers may want to put more emphasis on helping them engage their workers, according to the fifth annual Footwear Factory Survey from the Footwear Distrib
Arc’teryx Enters Footwear Fray With Two-Piece Construction
Arc’teryx Equipment, long admired for the style and fit of its technical outdoor apparel, entered the footwear business last week with a line of technical performance shoes built using a two-piece construction method the brand says enhances performa
Nike Appoints VP of Global Apparel
Nike Inc. appointed Reenie Benziger as vice president of Nike's global apparel business. Benziger moves from her current role as VP/GM of Global Young Athletes, where she has led the rapid growth of that category…
Samsonite-Gregory Deal Highlights Growing Role of Asian Consumers and Investors in Outdoor Industry
In announcing its plans last week to acquire Gregory Mountain Products, Hong Kong-based Samsonite International S.A. highlighted the growing role Asian investors and consumers are playing in the outdoor industry. Its agreement to pay Black Diamond Inc. $8
Yurbuds Acquisition Marks Harman’s First Active Lifestyle Investment
Yurbuds LLC, which carved out a business by designing slip-resistant ear buds for runners and other endurance athletes, was acquired last week by Harman International Industries. While Harman is a major supplier of personal entertainment systems for the a
Remington and TRCP Announce Partnership
The Remington Outdoor Company and the Theodore Roosevelt Conservation Partnership are launching a new partnership to spotlight and strengthen the connection hunters and shooters have to America's outdoor resources and the role they play in preserving
