SGB Sportsmans

Balanced Body Expands Sacramento Workforce

Balanced Body, a maker of equipment for the pilates community, has moved its entire operation into a new, “green” building in Sacramento. The more than 100,000 sq. foot building on 88th Street houses Balanced Body’s office space and manu

Escalade to Focus Solely on Sporting Goods

Escalade, Incorporated announced that its board of directors has unanimously approved a plan to focus the company on the Sporting Goods segment. The company conducted a careful evaluation of each business unit with the objective of increasing shareholder

Hibbett’s Q2 Profits Dip, Comps Trending Positive

Hibbett Sports, Inc. reported net income slid 20.0 percent to $8.4 million, or 32 cents a share. Results came in at the high-end its previously projected range between 30 cents and 32 cents provided on Aug. 8. Sales increased 4.1 percent to $193.9 million

Athleta to Reach 100 Stores in 2014

Athleta continues to benefit from the trend toward athleisure and expects to reach 100 stores by the close of the year. Acquired in 2008, the women’s performance apparel brand opened its first door in 2011 and ended 2013 with 65. It had 79 open at t

Jambu Footwear Launches E-Commerce Shop

Jambu footwear, an outdoor and fashion lifestyle brand, opened the “Jambu eShop” to provide Jambu lovers with a direct online resource for viewing and purchasing women's, men's and kids styles. The Jambu eShop is an extension of the brand'

Report: Under Armour Offers Mega-Deal to Kevin Durant

According to a report from ESPN.com, Under Armour has offered Kevin Durant, the Oklahoma City Thunder superstar forward, a 10-year endorsement package worth between $265 million and $285 million. The deal also reportedly includes Under Armour stock and in

Patagonia Launches “Vote the Environment” Campaign

Patagonia launched a crowdsourced art campaign inviting artists & designers to create a collection of designs to express why they believe the environment is the #1 issue in the upcoming election and inspire people to vote – especially young people. Accord

Sportsman’s Guide Launches Brand Campaign

Sportsman’s Guide has launched a major brand campaign and redesign centered around a “Share The Thrill” rally cry that unites sportsmen both through their love of the outdoors and finding great deals on gear. At the core of the extensive

TransRockies Run Concludes in Colorado

Hoka One One, Balega, Salomon and Adidas athletes were among those taking the podium at the 2014 PepsiCo TransRockies Run, which concluded Sunday in Beaver Creek, CO after six days, 120 miles, and 20,000 feet of climbing…