Outdoor Foundation Names Winners of First Campus Challenge
After eight weeks, Outdoor Nation is pleased to announce almost 44,000 outdoor activities were logged by 8,390 participants in its first Campus Challenge, with many universities reporting a major surge in the campus-wide interest in outdoor recreation…
Skullcandy Signs Winter X Games Champ Norendal
Skullcandy Inc. announced that Norwegian Olympic snowboarder and multiple Winter X Games gold medalist, Silje Norendal, has joined its family of elite athletes…
Oboz Adds Customer Service Rep for Central U.S.
Oboz Footwear has added Steve Lowry as the newest member of its customer service team. With Lowry's hire, Oboz is assigning customer service reps to specific territories. Lowry will assist Oboz retailers located in the Upper Midwest, Great Lakes and
Fox Factory to Acquire Easton Cycling
Fox Factory Holding Corp. entered into a definitive agreement to acquire substantially all the assets of the Race Face and Easton Cycling businesses, formerly Race Face Performance Products, Inc. and 0999324 B.C. Ltd. Race Face/Easton designs, manufacture
O2COOL Acquires Better Things
O2COOL LLC, a leader in battery operated fans, misting fans and misting drinking bottles, announced it has acquired the assets of Florida-based Better Things LLC, maker of consumer products for use around the home, patio, pool and beach…
Foot Locker And Jordan Brand Introduce ‘Ready to Fly’ This Holiday Season
Foot Locker, Inc. with Jordan Brand launched the “Ready to Fly” campaign featuring NBA star Russell Westbrook. The 60-second commercial opens with Westbrook approaching…
Asics Introduces First Tennis Racket
Building upon its aggressive growth strategy in the tennis market, Asics America announced the introduction of the BZ 100, a new performance tennis racquet. Asics' first performance tennis racquet, the BZ100 gives competitive players a controllable p
Selk’bag USA Appoints Verde Brand Communications as PR Agency
Selk’bag USA, Inc. is retaining Verde Brand Communications as its agency of record going forward…
January is Learn to Ski and Snowboard Month – Eastern U.S. Lesson Roundup
Learn to Ski and Snowboard Month in January is a time when the snow sports industry offers attractive and affordable beginner programs for children and adults who can learn from a pro…
F3 Entertainment Announces Launch of F3-Media, LLC
Jason “JT” Harden most recently and still acting president of F3-Entertainment, a television production and artist management company, announces the launch of a new media and graphics company, F3-Media, LLC…
Remington Issues Correction of CNBC Reporting
On December 6, 2014 the Remington Arms Company issued a release stating that CNBC reported inaccuracies regarding the recent settlement involve the trigger mechanism on certain rifles…
Vail Resorts Sees Strong Early Ski Season Indicators
Vail Resorts Inc. reported its Retail and Rental sales grew 2.0 percent in its first quarter ended Oct. 31. Regarding early ski season indicators, season pass sales (including 4-Packs) are up approximately 13 percent in units and 16 percent in sales dolla
Remington To Replace Triggers on Popular Rifles
Remington Arms Company and plaintiffs in two class-action lawsuits reached a settlement agreement under which the company will replace the triggers on millions of guns, including its most popular bolt-action rifles…
Cal Ripken Jr. to Headline NSGA Conference
NSGA announced that baseball Hall of Famer Cal Ripken, Jr. will be the featured speaker on Monday, May 4 at the 51st Annual Management Conference & 17th Annual Team Dealer Summit in Austin, TX…
TAG Focuses on Branded Products, Will No Longer Act as Buying Group
Team Athletic Goods, Inc. (TAG) in a statement said it will not continue to function as a buying group as of Jan. 1, 2015. The company will instead focus on expanding access to its branded sports products for buyers…
