Reebok Partners with Kendrick Lamar
Reebok announced a new partnership with acclaimed hip-hop artist Kendrick Lamar. Reebok and Kendrick together hope to inspire and empower youth through programs designed to provide a positive alternative to the streets. Their shared goal provides the crea
24 Hour Fitness Acquires 32 Bally’s Total Fitness Locations
24 Hour Fitness has agreed to acquire certain assets of Bally Total Fitness including 32 fitness clubs located in New York, New Jersey, Denver and the San Francisco Bay Area. It is anticipated that the transaction will officially close in the next two wee
Light and Motion Disptaches Two Vans for Year-Long Demo Tour
Light & Motion has dispatched two Light & Motion demo vans to provide product clinics and night-ride/run demos to select dealers across the United States over the next year…
Two Ten Footwear Foundation’s 75th Anniversary Celebration Raises $2.7 Million
As part of its 75th Anniversary, Two Ten Footwear Foundation announced that its newly formatted gala, chaired by Ken Hicks, executive chairman of the board at Foot Locker, raised a record $2.7 million from corporate and individual contributions. Held Dec.
Mavic to Relocate U.S. Office to Utah
Mavic Inc. will relocate from Haverhill, MA to Ogden, UT next summer to fully integrate with parent company Amer Sports's hub there…
Outdoor Foundation Names Winners of First Campus Challenge
After eight weeks, Outdoor Nation is pleased to announce almost 44,000 outdoor activities were logged by 8,390 participants in its first Campus Challenge, with many universities reporting a major surge in the campus-wide interest in outdoor recreation…
Skullcandy Signs Winter X Games Champ Norendal
Skullcandy Inc. announced that Norwegian Olympic snowboarder and multiple Winter X Games gold medalist, Silje Norendal, has joined its family of elite athletes…
Oboz Adds Customer Service Rep for Central U.S.
Oboz Footwear has added Steve Lowry as the newest member of its customer service team. With Lowry's hire, Oboz is assigning customer service reps to specific territories. Lowry will assist Oboz retailers located in the Upper Midwest, Great Lakes and
Fox Factory to Acquire Easton Cycling
Fox Factory Holding Corp. entered into a definitive agreement to acquire substantially all the assets of the Race Face and Easton Cycling businesses, formerly Race Face Performance Products, Inc. and 0999324 B.C. Ltd. Race Face/Easton designs, manufacture
O2COOL Acquires Better Things
O2COOL LLC, a leader in battery operated fans, misting fans and misting drinking bottles, announced it has acquired the assets of Florida-based Better Things LLC, maker of consumer products for use around the home, patio, pool and beach…
Foot Locker And Jordan Brand Introduce ‘Ready to Fly’ This Holiday Season
Foot Locker, Inc. with Jordan Brand launched the “Ready to Fly” campaign featuring NBA star Russell Westbrook. The 60-second commercial opens with Westbrook approaching…
Asics Introduces First Tennis Racket
Building upon its aggressive growth strategy in the tennis market, Asics America announced the introduction of the BZ 100, a new performance tennis racquet. Asics' first performance tennis racquet, the BZ100 gives competitive players a controllable p
Selk’bag USA Appoints Verde Brand Communications as PR Agency
Selk’bag USA, Inc. is retaining Verde Brand Communications as its agency of record going forward…
January is Learn to Ski and Snowboard Month – Eastern U.S. Lesson Roundup
Learn to Ski and Snowboard Month in January is a time when the snow sports industry offers attractive and affordable beginner programs for children and adults who can learn from a pro…
F3 Entertainment Announces Launch of F3-Media, LLC
Jason “JT” Harden most recently and still acting president of F3-Entertainment, a television production and artist management company, announces the launch of a new media and graphics company, F3-Media, LLC…
