Under Armour CEO Kevin Plank  will deliver a keynote address on May 28 at the Austin Technology Council (ATC).

Plank will deliver Under Armour's story that now includes buying and developing “an arsenal of digital tools to help empower athletes worldwide.” The Under Armour Connected Fitness platform, headquartered in Austin, powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo, and MyFitnessPal.

A full release on the event is here: http://finance.yahoo.com/news/under-armour-ceo-kevin-plank-130000322.html