The Chaco Fit for Adventure Tour kicks off its second run at the Dominion Riverrock festival in Richmond, VA, May 15-17. During this year’s tour, each stop will showcase a custom Chaco truck and trailer transformed into an immersive brand experience with product trials, a custom app, giveaways and more.

“The Fit for Adventure Tour is an opportunity to not only celebrate and deepen our relationship with the Chaco nation – our most passionate fans – but also connect with thousands of potential new customers,” says Alyssa Omlie, Chaco marketing specialist and tour manager. “This summer we’re excited to unveil a cutting-edge digital app, which is a fun and engaging way for consumers to interact with the Chaco brand.”

Chaco’s new mobile app presents a unique, augmented-reality footwear experience, empowering consumers to see 60 different Chaco styles on their feet, in real time.

Chaco’s tour activation will also include a selfie station, a Plinko-style contest to win Chaco gear, product giveaways, professional fittings for the new Chaco OutCross Evo 1 and the chance to win a $5,000 trip, outfitted by G Adventures Tours.

“In planning this summer’s tour route, we sought out the country’s up-and-coming festivals – events where adventurous spirits are living the Chaco lifestyle,” adds Omlie. “We’ve chosen a route that brings us to places, on both coasts, where the 2014 Tour didn’t go.”

Information about the tour, including a route plan, blog updates and social media feeds, can be found here.
Tour locations and dates:

  • May 15-17: Dominion Riverrock – Richmond, Va.
  • May 29-31: BottleRock Napa Valley – Napa, Calif.
  • June 6-7: Free Press Summer Festival – Houston, Texas
  • June 11-14: Northside Festival – Brooklyn, N.Y.
  • June 18-21: Firefly Music Festival – Dover, Del.
  • June 25-28: Electric Forest – Rothbury, Mich.
  • July 9-11: All Good Music Festival – Summit Point, W.Va.
  • July 17-19: The Forecastle Festival – Louisville, Ky.
  • July 24-26: Newport Folk Festival – Newport, R.I.
  • July 30-August 2: Gathering of the Vibes Music Festival – Bridgeport, Conn.