SGB Sportsmans

LaCrosse Footwear Launches New Campaign

Launched in July 2016, the new advertising campaign is a culmination of brand strategy and target research conducted by Shine United to refine the LaCrosse Footwear brand messaging.

Cascade Designs Names Brand Directors

The former brand director at Platypus Hydration is taking on Therm-a-Rest, while a former project engineer with Yeti Cooler will take on Platypus, SealLine and PackTowl.

Hydro Flask Props Up Parent

Sales of Hydro Flask grew 36.8 percent to $29.1 million in the fiscal second quarter ended August 31, helping to prop up sales and profits at Helen of Troy Limited.