
Academy Sports Lays Off 100 In Restructuring
The layoffs, which follow a similar round of layoffs at its largest competitor, Dick’s Sporting Goods, come as the company has “identified new areas of focus where our energy and dollars will make a real difference as we continue to write our strategic growth story.”

Academy Undergoes Layoffs
Academy Sports + Outdoors has laid off approximately 100 employees from its corporate office in Katy, TX, according to an e-mailed statement.

Sports Direct’s Profits Dragged Down By Weak Pound
On a conference call with analysts, Mike Ashley, CEO and owner, said the company is now expecting an improved U.K. performance at Sports Direct partly because the company had “smashed the ball out of the park” with its investment in more up-market flagship stores.

Crosman Corporation Acquires Commercial Business Of LaserMax
LaserMax’s commercial business provides laser sighting solutions and tactical lights to the firearm OEM and retail channels.

Stormy Kromer Sponsors First U.S. Ladies Match Fishing Team
The six anglers will be the first U.S. team to compete in the Annual Ladies Match Fishing World Championships, this year taking place in Szolnok, Hungary on August 26-27.

NFL, Gatorade Join Speaker Roster For SFIA Industry Leaders Summit
Tod Leiweke, NFL chief operating officer, and Jeff Kearney, Gatorade global head of sports marketing have been added to the lineup of speakers at the SFIA’s 2017 Industry Leaders Summit in Chicago, September 13-14, 2017.

ICAST Sees Flat Attendance In 2017
ICAST, held July 11-14 at the Orange County Convention Center (OCCC) in Orlando, FL, saw close to 15,000 people registered for its 2017 show, close to year-ago levels.

Sportsman’s Warehouse To Open Locations In Wyoming And Washington
The location in Sheridan will be the fifth Sportsman’s Warehouse store in the state of Wyoming while Walla Walla will be the twelfth location in the state of Washington.

Dick’s Expands Price Match Guarantee
Dick’s Sporting Goods on Monday launched an expanded price-match policy that matches nearly all competitor’s online and offline prices, including Amazon, Wal-Mart and vendor websites.

Dick’s Amps Up Price Match Guarantee
Dick’s Sporting Goods on Monday launched an expanded price-match policy that matches nearly all competitor’s online and offline prices, including Amazon, Wal-Mart and vendor websites.

Puma Raises FY Guidance On Q2 Momentum
Puma said it now expects that currency adjusted sales will increase between 12 percent and 14 percent. Previous guidance called for a currency adjusted increase at a low double-digit percentage rate.

Aisle Talk, Week Of July 10
Top headlines from the active lifestyle industry you may have missed this week.

Vista Outdoor Announces Extensive Partnership With Boy Scouts Of America
Vista Outdoor is now the official conservation sponsor of the Scouts, while Vista Outdoor brands Federal Premium, CCI, Savage, Gold Tip, CamelBak and Bell have become official partners with the Scouts for Shooting Sports, Archery, Hydration and Wheeled Safety.

Dick’s C-Level Continues To Undergo Revamp
Dick’s Sporting Goods’ hiring of Scott Hudler, formerly of Dunkin’ Brands, as SVP and chief marketing officer comes on top of a number of exec changes earlier in the year and underscores the sporting goods chain’s continued commitment to its omnichannel push.

American Outdoor Brands To Acquire Bubba Blade
American Outdoor Brands Corporation announced that its accessories business, Battenfeld Technologies Inc., has agreed to acquire substantially all of the assets of Fish Tales, LLC, a provider of premium sportsman knives and tools for fishing and hunting, including the premium knife brand, Bubba Blade.