Lowa Boots welcomed The Summit Group as the company’s new Southeast sales team.
Effective February 1, the group, headed up by partners Jeff Weathersbee and Paul Jordan, will be tasked with boosting sales and implementing marketing strategies for Lowa in the southeastern states: Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.
“We look forward to tapping into the sales and marketing experience that Jeff and Paul bring to the table,” commented Peter Sachs, general manager for Lowa Boots in the U.S. “2018 is slated to become a banner year for Lowa and they can provide the professional service to all of our Southeast dealers that will help grow their business and ours.”
Weathersbee and Jordan offer many combined years of experience in the outdoor industry in a territory full of year-round opportunities for customers to get outdoors and for retailers to sell products that will enhance the experience. They already represent a group of top-quality brands including ENO, Free Fly, Howler Brothers, Leatherman and Meridian Line.
“The Summit Group is thrilled to represent Lowa Boots,” Weathersbee added. “Lowa’s commitment to handcrafted premium footwear and profitable partnerships with specialty retailers aligns with our ideals and values as an agency.”
