Sports & Fitness Industry Association (SFIA) announced Alex Kerman has been promoted to serve as the new manager of business operations.

Kerman, who joined SFIA in 2015, will now be responsible for overseeing the SFIA research portfolio, sales and analytics, as well as ensuring member benefit and satisfaction.

In addition, Alli Schulman joined the SFIA team in December 2017 to serve as the coordinator of communications and marketing. Before coming to SFIA, she worked for Under Armour retail and Octagon First Call. Alli is a Miami University graduate with a degree in communications and public relations.

“We’re very excited about the developments with the SFIA team,” said Tom Cove, SFIA president and CEO. “Alex Kerman has proven himself to connect well with our member companies and we’re confident he will excel with added responsibilities.”

Cove added, “Alli Schulman will bring creativity and energy to our marketing and communications program, helping us to reach both our membership and the media.”