NuGo Nutrition Acquires Promax Nutrition Bars
Promax is one of the original, great-tasting high protein sports bars and has been a mainstay in the sports nutrition category for more than 20 years.
Australian Retailer Reports Accelerating Comps
Fiscal 2015 and year-to-date results reported by Super Retail Group show demand for athletic and outdoor gear strengthening down under.
Columbia Releases Manchester United Line
Columbia Sportswear released its long-awaited line in partnership with football club Manchester United. The outerwear line is targeted at fans and includes 17 styles of jackets and shells for men, women and children.
Fitbit Opens Headquarters In Dublin, Hires Managing Director
Fitbit, Inc. is opening its Europe, Middle East and Africa (EMEA) headquarters in Dublin, Ireland. In conjunction with the opening, the group appointed a new Managing Director, Des Power.
Crunch Opens Doors In Athens, GA
Crunch, the health club chain, will open its newest franchise location at 196 Alps Road, in Athens, GA.
CorePower Opens In The Big Apple
CorePower Yoga will open its first New York City location at 2030 Broadway in Manhattan’s Upper West Side neighborhood. This studio marks CorePower Yoga’s entry into the Tri-State area.
USGreentech Promotes New President
USGreentech, the company that develops non-rubber infills for sports turf applications, promoted Valerie Webster to role of president.
Topgolf Hires 500 In Jacksonville
Topgolf will open its 30th location in Jacksonville in late October, hiring approximately 500 new employees to fill positions at the location.
President’s Council On Fitness, Sports & Nutrition Turns 60
In celebration of the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition, the National Foundation on Fitness, Sports & Nutrition, Funny Or Die, and SS+K launched a new video encouraging Americans to be healthy and active.
BiPro Partners With Mash Mafia Weightlifting Team
BiPro, a part of Agropur Cooperative, has partnered with Mash Mafia, one of the top weightlifting teams in the U.S.
Famous Footwear Foiled By Back-To-School Procrastinators
While the footwear retailer has seen delayed back-to-school buying for years, the trend is “much more pronounced this year” with consumers buying at need or even beyond the traditional in the season.
Amer Sports Accelerates Organic Initiatives
The company will cut up to €25 million in expenses by the end of 2017 so it can accelerate organic growth initiatives that are already exceeding expectations.
Adidas Signs Tim Tebow
According to ESPN, the former Florida Gator and NFL quarterback wore Adidas head to toe for his workout on Tuesday at USC in Los Angeles in front of more than 40 MLB scouts.
Non-Traditional Sports/Fitness Activities Expand Their Appeal
Americans are trying out more varied and new types of physical activities, but it’s coming at the expense of traditional sports and exercises, according to the 2016 edition of SFIA’s State of the Industry Report.
