SGB Sports & Fitness

Alexander Wang Brings Adidas To Fashion Week

Directly following Alexander Wang’s New York Fashion Show runway on September 10, where he debuted a collaboration with Adidas Originals, the sportswear brand was quick to share more consumer-facing news about the partnership line via its Twitter @adidasoriginals and Tumblr adidasoriginals.tumblr.com.

NFL Launches $100 Million Concussion Initiative

The NFL says it’s committing $60 million towards developing technology such as improved helmets and an additional $40 million over the next five years towards medical research, primarily neuroscience, as part of a new player health and safety initiative.

PHIT America And SFIA Award Go! Grants

Personal Health Investment Today (PHIT) America and the Sports & Fitness Industry Association (SFIA) will award 118 Go! Grants to school-based physical activity programs in 29 states throughout the U.S.

Will Yogis Pay $1,000 For A Mat?

BallerYoga has set out to make a yoga staple a luxury item, creating a practice mat out of full-grain leather versus the standard thermoplastic elastomer, TPE, which is greener than PVC.

Golfsmith International Holdings LP Files Chapter 11

As expected, Golfsmith International Holdings LP filed for bankruptcy in Delaware and Ontario, Canada early Wednesday as part of a debt restructuring plan, backed by major bondholders, that includes selling Golf Town Canada Inc.