SGB Sports & Fitness

POC Expands Cannondale-Drapac Pro Cycling Deal

POC, a leading manufacturer of ski and cycling products, expanded its partnership with the Cannondale-Drapac Pro Cycling Team and will be the official provider of apparel for the team starting January 1, 2017.

Peter Millar Founder Joins Johnnie-O

Johnnie-O, the LA-based apparel brand that markets lifestyle and performance apparel, appointed Chris Knott, founder of Peter Millar, as CMO. Knott joins Johnnie-O with more than 30 years of industry experience in retail, sportswear and golf apparel.

What If Fitness Steps Were Worth Dollars?

Bitwalking, a U.K.-based Android app that converts activity-tracked steps into digital currency, or “Walking Dollars,” has inked a collaboration with fitness wearable company Misfit.