Baden Extended As Official Indoor Volleyball Of CEVA
Baden Sports and the Columbia Empire Volleyball Association (CEVA) inked a multi-year agreement extending Baden as the region’s official indoor volleyball provider.
Jordan Brand Honors Roy Williams’ 800th Career Win
Jordan Brand celebrated the University of North Carolina head men’s basketball coach’s 800th career win with a stained oak box laser engraved with the number 800.
JCPenney Installs Nike Shops In 600 Of Its Locations
The new Nike shops will boast enhanced visual elements featuring world-class athletes and signage to help shoppers find gear for basketball, training, running and more.
Will Under Armour Hit Gold With Jordan Spieth Golf Shoe?
Jordan Spieth begins his first-ever Global Tour with Under Armour, debuting his first signature UA golf shoe, the Spieth One.
Skechers Performance Signs Rising PGA Star
Skechers Performance signed PGA rising star and YouTube golf trick artist Wesley Bryan, who will represent Skechers Go Golf.
Under Armour Names Former VF Corp. Talent To VP Of Investor Relations
Lance Allega joins Under Armour after serving as head of investor relations and strategic accounts for VF Corporation.
RunSignUp Appoints VP Of Strategic Business Development
Eric Cone was previously the founder and CEO of RaceIt, a registration platform he started in 2007 that was acquired by Competitor Group in 2012.
Brooks Running Company Promotes New EVP, GM Of Global Sales
Dan Sheridan has been with the company for 19 years.
Nautilus Inc. Partners With Daily Burn
Daily Burn will provide subscribers with exclusive access to Bowflex expert training advice, with new streaming workout videos for Bowflex Max Trainer cardio machine customers.
Reebok Launches Campaign Celebrating Physicality and Human Connection
Reebok launched a new campaign, ‘Hands,” that will makes thousands of top trainers available for free in key cities across the U.S. this week.
SFIA To Again Host Start-Up Challenge At 2017 Industry Leaders Summit
Up-and-coming startups can now submit pitches to become finalists in the ‘2017 SFIA Start-Up Challenge.’ The top five finalists will then be given time to pitch their ideas to industry executives, C-Suite attendees and SFIA’s Board of Directors.
New Balance Launches Letters To My Future Self Campaign
The campaign launch features Boris Berian, who went from a fast food line cook to an Olympic finalist and World champion runner in 18 months and Alexis Sablone, a female X Games Gold Medalist who is also a MIT graduate/architect.
Essilor/Luxottica Merger Corners Half Of The World’s Sunglasses
The new company could skirt antitrust hurdles as it will only account for 16 percent of the eyewear market, but for the active lifestyle industry, a stranglehold on sunglasses is a bigger concern.
NRF: Holiday Sales Grew 4 Percent
The numbers exceeded NRF’s forecast of $655.8 billion, which would have been an increase of 3.6 percent.
American Apparel To Close All 110 Stores And Headquarters
American Apparel, which last week was acquired Gildan Activewear, began laying off about 2,400 employees in Southern California, the majority of which worked at its Los Angeles headquarters.
