Under Armour hired Lance Allega as the company’s vice president of investor relations.

In his role, Allega will be responsible for communicating Under Armour’s growth strategy, financial performance, operating model, key business metrics and plans for building longterm shareholder value to investors, analysts and other external audiences. He will be based out of Under Armour’s Global Headquarters in Baltimore, MD and will start on January 23.

“As we continue our global expansion, it is critical that we further sharpen our ability to communicate our vision of growth and expertise in managing our diverse portfolio of strategic investments,” said Kevin Plank, chairman and CEO, Under Armour. “Lance has a proven track record in the industry and I’m excited to add new talent to our seasoned team of leaders in the Company.”

Allega joins Under Armour after serving as head of investor relations and strategic accounts for VF Corporation based in Greensboro, NC. He has more than 20 years of experience in investor relations, finance, operations and brand management, including senior management roles at Nike, Oakley, Sony and Accenture. He holds an MBA degree from Pepperdine University and a BA degree in economics from the University of California at Santa Barbara.