JCPenney sealed a deal with Nike Inc. to create Nike brand shop environments in more than 600 JCPenney stores.

The new Nike shops will boast enhanced visual elements featuring world-class athletes and signage to help shoppers find gear for basketball, training, running and more.

The shops also feature an expanded assortment of apparel and accessories from one of the world’s leading activewear brands.

“Nike is immensely popular across all categories and with the rapid rise of activewear and athletic shoes, we want to have the best expression of Nike in any department store,” said John Tighe, chief merchant, JCPenney. “JCPenney is an activewear destination, and by partnering with a perception-shifting national brand like Nike, we can deliver both the performance and athleisure products that customers want. Shoppers browsing our new Nike environments will be both inspired and motivated to take their athletic wardrobe to the next level.”

JCPenney has dedicated 500 square feet of space to the activewear giant in a prominent location within the men’s department. The JCPenney and Nike teams worked closely together to test various visual elements at a JCPenney store in Portland, OR, to create the environment for the men’s department. Similar visual elements are available in select stores for women and kids.

Nike athletic shoes for men are situated adjacent to the shop for an easy, seamless shopping experience with more than 100 locations featuring enhanced visual elements consistent with the new men’s environment.

To complement the availability of extended sizes in stores, JCPenney will offer shoppers more colors and size ranges of Nike products for men, women and kids at For team enthusiasts, The Sports Fan Shop boasts Nike brand apparel and gear in the top college, NFL, MLB and soccer teams.

The Nike selection at JCPenney will be featured throughout JCPenney marketing, including weekly sales circulars, direct mail, email and social media. Current fitness and athleisure brands available at JCPenney, including the retailer’s private brand, Xersion, and exclusive brand, MSX(TM) by Michael Strahan.

Photo courtesy Nike