Cercacor Signs Ironman Champ Ben Hoffman
Hoffman will share his experiences using the company’s Ember hemoglobin tracker through social media, his and Cercacor’s websites, videos and limited appearances.
Rally Health Teams Up With Celebs To Host Fitness Rally
The San Francisco Rally HealthFest will feature fitness activities such as yoga and boot camps, cycling classes and an interactive kids’ zone.
USA Volleyball Renews VERT Partnership
VERT will continue as a USA Volleyball Official Supplier for Performance Wearable Technology through 2020.
CriticalPoint Capital Confirms JackRabbit Acquisition
In partnership with management, CriticalPoint will support JackRabbit’s continued organic growth strategy, as well as provide the company with additional capital to pursue future acquisitions, which is expected to result in market share gains in the years ahead.
Under Armour Announces UA Mountain Running Series
The running series reaches Oregon’s Mt. Bachelor, Killington in Vermont and Copper Mountain in Colorado.
Fanatics Partners With America’s Cup
Fanatics announced a partnership with the America’s Cup as the exclusive supplier of global e-commerce for this year’s event.
Skechers Performance Extends Partnership with Pro-Golfer Billy Andrade
Billy Andrade has been a part of the GO Golf pro team since the global footwear company debuted its line of performance Golf footwear and apparel.
AND1 And Avia Expand To Brazil
Sequential Brands Group Inc. entered into a long-term license agreement with SPR Indústria de Confecção Ltda., a leading sports manufacturer and distributor to bring its basketball brand AND1, active lifestyle brand AVIA, and skate brand DVS to Brazil.
Adidas Ramps Up Growth Goals
In his second quarterly conference call since taking over as CEO of Adidas AG, Kasper Rorsted strongly bumped up the company’s long-term growth outlook while announcing several new initiatives to support its five-year ‘Creating the New’ business plan.
Quiksilver Inc. Renamed Boardriders Inc.
The new name is intended to represent the company’s full range of action sports brands — Quiksilver, Roxy and DC Shoes — unified by the boardriding culture and heritage.
Adidas Brand Stars In Q4
Adidas Brand’s gain of 18 percent on a currency-neutral basis was driven by double-digit growth in the running category as well as at Adidas Originals and Adidas Neo. In addition, high-single-digit growth in the training category contributed to the top-line improvement.
Dick’s Sporting Goods Opens Three New Stores
The new stores will bring the retailer’s total to 685 Dick’s Sporting Goods locations in the country.
Technogym Joins Forces With IBM
The goal is to create a “human-like” virtual coach able to interact with people using natural language.
Black Diamond Returns To Core Focus For 2017
“The recurring take-away was retailers’ perception that Black Diamond had been distracted over the past four to five years by various strategic initiatives,” said John Walbrecht, president, about his discussions with retailers since joining the company five months ago.
SFIA Reports Modest Growth In U.S. Wholesale Shipments
Results of the 2017 SFIA Manufacturers’ Sales by Category Report detail a 2 percent increase overall in the combined categories of sporting goods and fitness equipment, sports apparel, athletic footwear and licensed products.
