NHL Players To Skip 2018 Olympics
The National Hockey League announced that it would not be sending players to compete in the 2018 Winter Olympics in Pyeongchang, South Korea.
Authentic Brands Partners With Greg Norman
Authentic Brands Group reached an agreement to take over the consumer products division of The Greg Norman Company, formerly known as Great White Shark Enterprises. The deal covers the legendary golfer’s future licensing rights and endorsement income, according to a report from ESPN. Authentic Brands will oversee a wide range of categories beyond apparel and accessories, including […]
Puma Sues Forever 21 Over Rihanna Shoes
Forever 21’s whole “business model is based on trading off of the established goodwill of reputable, name-brand companies such as Puma,” Puma said in court documents.
Oiselle Donates Sports Bras To Middle School Girls
The company plans to donate at least 2,000 sports bras in 2017, and to share educational content about how to accurately choose and fit a sports bra.
Tracksmith To Open First Retail Store
The independent running brand will open its first permanent retail space, the Trackhouse, at 285 Newbury Street in Boston on April 13.
Speedo Partners With Game Of Thrones Actress
Working with Game of Thrones star Nathalie Emmanuel, Speedo’s Make 1K Wet campaign shows runners how to swap 5K on the road for 1K in the pool.
Orangetheory Fitness To Develop 70 Studios In The UK
The master franchisee, 3 Kings, has agreed to open 70 studios over the next decade throughout Southern England, including at least 30 studios in London
Fabletics Launches Plus Size Activewear
The activewear brand co-founded by Kate Hudson in 2013 has expanded into extended sizes up to 3X.
San Francisco Tops Best Running Cities
San Francisco ranked as the top running city in Runners World’s “America’s 50 Best Running Cities.” Rounding out the top five were Seattle, Boston, San Diego and Washington, D.C.
U.S. Polo Assn. Brand Continues Its Global Expansion
These new partnerships expand the U.S. Polo Assn. brand within Asia, with new opportunities in China and South East Asia.
World Winter Sports Expo 2017 To Be Held In Beijing In September
The World Winter Sports (Beijing) Expo 2017 (WWSE 2017) will be held in China National Convention Center from September 7 to September 10, 2017.
Nike To Sponsor Tottenham Hotspur
Nike will replace Under Armour as the kit supplier to Tottenham Hotspur beginning in the 2017/18 season, according to reports.
Nike Extends Contract With Rory McIlroy
“I’ve loved this company since I was a kid,” says McIlroy. “I’m really happy to continue this journey with Nike.”
Aisle Talk, Week Of March 27
Top headlines from the active lifestyle industry you may have missed this week.
Study Shows Slight Increase In Activity Levels Among Americans
“This year’s PAC Report tells two stories, said Tom Cove, Sports & Fitness Industry Association president and CEO. “In a positive sign, more Americans were healthy to an active level and even moderate activity levels increased. On the other hand, the number of inactive Americans remains dangerously and unacceptably high.”
