Summit Bicycles Partners With Beeline Bikes
Summit will serve the needs of cyclists and riders with five existing brick-and-mortar stores and a fleet of seven mobile bike shops.
Hoka One One Sponsors Aggies Running Club
In 2016, the Aggies had nine qualifiers for the 2016 U.S. Olympic Trials.
Adidas Appoints U.S. Soccer Marketing Chief
Aaron Maines, formerly at the sports agency Wasserman, will oversee its U.S. soccer sports marketing business, including the brand’s partnerships with Major League Soccer, Major League Soccer clubs and pro athletes.
Report: TaylorMade Struggles To Find Buyer
A New York Post report indicated that losses have been higher than many buyers anticipated.
Beyoncé’s Stylist Launches Athleisure Line At SIX:02
Celebrity stylist Ty Hunter, best known for working with Beyoncé, partnered with apparel brand Reflex on a capsule athleisure collection exclusively available at SIX:02, Foot Locker’s women’s banner.
Adidas Will Gift An Island For Breaking NFL Combine Record
Adidas Football is offering the opportunity to win an island to the pro prospect in Indianapolis who breaks professional football’s recognized 40-yard dash record.
Denver Formally Opens Up Talks For Outdoor Retailer
Governor John Hickenlooper, Senator Michael Bennet and Senator Cory Gardner on Monday sent a joint letter to the Outdoor Retailer Show to encourage its consideration of Colorado as the new home of its trade show.
Gym Source Announces New Store in Wilmington, DE
“We think the first state, Delaware, should have the first and best in specialty fitness equipment.” said Richard Miller, Gym Source’s founder and CEO.
Nike And FIBA Partner To Grow Basketball Globally
The agreement makes Nike the official partner for product and marketing at FIBA’s biggest competitions, including the FIBA Basketball World Cup.
Downlite Receives Global Recycled Standard Certification
The down and feather processor and supplier’s outdoor partners include Patagonia, The North Face and Columbia.
Invista Mulls Sale Of Apparel And Advanced Textiles Business
Invista is exploring strategic alternatives for its Apparel & Advanced Textiles business, including Lyrca and Coolmax fiber. These alternatives include potentially selling, or retaining and further investing in the business within Invista.
VF Corp. Acts To Minimize Impacts On Endangered Forests
The parent of The North Face, Vans and Timberland released its Forest Derived Materials Policy, which sets formal guidelines for the company’s purchasing preferences and use of sustainable forest materials and products.
Berkshire Hathaway’s Apparel And Footwear Brands Slip In 2016
Berkshire Hathaway reported its revenues among its apparel and footwear brands, which includes Russell Athletic and Brooks, declined $81 million, or 1.9 percent, in 2016, according to its just-released 10K filing. The decline reflected lower footwear sales and the impact of a divestiture by Fruit of the Loom in 2015.
F2C Nutrition Extends Partnership With Ironman Champ
F2C Nutrition extended its partnership with Ironman Champion and two-time Olympian Brent McMahon.
EverybodyFights To Open New York City Location
The New York City location will be the boxing-fitness company’s third company-owned gym, joining two locations in Boston, MA.
