PepsiCo Invests In Fitness Energy Drink Maker Celsius
PepsiCo announced a $550 million investment in energy drink maker Celsius Holdings as part of a long-term distribution deal.
Gaia’s Q2 Revenues Improve 7 Percent
Gaia, Inc.’s results for the second quarter ended June 30 marked its eighth consecutive quarter of positive earnings and EBITDA, with Q2 EBITDA margins over 20 percent.
3STEP Sports Acquires Wildfire Volleyball Academy
3STEP Sports acquired Wildfire Volleyball Academy for its volleyball division. Founded in 2004 by Ore Pablos, Wildfire Volleyball Academy has 14 national and 13 state teams and more than 300 girls in its training program.

JD Sports Sells Footasylum To Germany’s Aurelius
JD Sports sold Footasylum to German private equity firm Aurelius Group for an enterprise value of about £37.5 million ($38 million), less than the £86 million pounds ($102.9 million) price it paid for the chain in 2019.
Xponential Fitness Signs Master Franchise Agreement In Japan For CycleBar
Xponential Fitness Inc. has signed a Master Franchise Agreement in Japan for CycleBar.
Golf Canada To Relocate Headquarters To Caledon
Golf Canada and Osprey Valley announced a partnership where the organization will relocate its corporate operations to TPC Toronto at Osprey Valley in Caledon, Ontario.

Under Armour To Pay $67 Million To Settle UCLA Lawsuit
Under Armour has agreed to pay UCLA nearly $67.5 million to settle the school’s lawsuit with the company, according to a report in the Los Angeles Times. UCLA was seeking over $200 million in damages in its original lawsuit filed in August 2020 over Under Armour’s terminated UCLA contract.
Second Rally House Store Opens In Omaha Market
Rally House announced opening its second location in the Omaha market, Rally House Metro Crossing. The new store is in Council Bluffs, IA.
Canyon Bicycles Received $30M Investment Led By LeBron James & Partners
Canyon Bicycles announced a $30 million equity investment led by LRMR Ventures, LeBron James, Maverick Carter’s family office, and S.C. Holdings, a U.S. private equity firm. The investment values the direct-to-consumer cycle brand at €750 million.
Adidas Won’t Renew NHL Jersey Deal After 2023/24 Season
Adidas will not return as the NHL’s official supplier of uniforms and apparel when its agreement expires after the 2023/24 season.
Sidi Sport Acquired By Italian Investment Company
Sidi Sport, the Italian cycling and motorcycling footwear brand, has been acquired by Italmobiliare.

Deckers Brands Lifts FY Outlook On Blowout Q1 For Hoka
Deckers Brands slightly raised its EPS guidance for its fiscal year after reporting earnings and sales in the fiscal first quarter ended June 30 topped Wall Street’s targets. The gains were led by an outperformance by Hoka, with sales up 54.9 percent year-over-year.
Aqualung Group Names President, North America
Aqualung Group, the manufacturer of diving equipment and watersports, named Scott Rittschof president of Aqualung Group, North America.

Xponential Fitness Sees Strong Growth In Second Quarter
Xponential Fitness Inc., franchisor of boutique fitness brands, provided second quarter 2022 operating highlights, including same-store growth of 25 percent.
NPD Report: Prime Day Promotions Boosted Retail Revenue 14 Percent But Unit Sales Still Fell
The week of Amazon’s Prime Day and other big retailer promotions showed that consumers continue to spend but are purchasing less, according to The NPD Group. U.S. sales revenue from discretionary general merchandise for the week ending July 16, 2022, was 14 percent higher than last year’s non-promotional week, and unit sales were 1 percent lower.