SGB Sports & Fitness

Report: Adidas Appoints New Digital Chief

Scott Zalaznik, Adidas’ SVP of digital, is leaving the company, according to a report from Germany’s Manager Magazin. His successor is Tobias Seemann, who joins the company as SVP of global digital and e-commerce in October.

Nike Misses Revenue Estimates on Weak North America; Profits Beat

Nike, Inc. reported profits slipped 1 percent in the fiscal first quarter ended August 31. Sales grew 2 percent on a currency-neutral basis as double-digit gains in China helped offset a 1 percent decline in North America. Earnings came in well above analyst targets but sales were slightly below.

Studies Show Active Lifestyle Brands Resonate with Gen Alpha

In a recent survey conducted by Beano Brain, Nike ranked #4 in the Top 100 “Coolest Brands” among Gen Alpha in the U.K. and #17 in the U.S. Other vendors making the list in the active lifestyle space included Adidas, Puma, Crocs, Jordan, Under Armour, Champion, and The North Face.

SFIA Study Finds Americans Continuing Pandemic-Discovered Fitness Routines

The Sports & Fitness Industry Association’s 2023 Tracking The Fitness Movement Report identified that participation in fitness activities grew 5.3 percent, or by 10.4 million people, since 2017. Total fitness participants rose by 800,000 year-over-year in 2022 to 205.8 million, hitting a high of 67.4 percent, surpassing the 67.3 percent rate in 2019 and 2021.