What do you get when the first month of the new year features news from a golfer named Tiger, a Statefarm spokesperson named Patrick, job cuts across the industry, key acquisitions, looming IPOs in the outdoor and sports markets, a public fight between a company’s Board and its investors, news from REI, Columbia, Nike, and Adidas—a very busy month for SGB Media.
For January 2024, SGB Media posted a record month of page views, site visits, and article reads on SGBonline.com and recorded the highest click-through percentages from the SGB Update Daily Morning and Evening email newsletters.
SGBonline.com broke records in January 2024 as pageviews exceeded 200,000 and total site visits reached nearly 135,000. Data showed us that access to our media portals via mobile phones swung to the top spot in the month, delivering over 52 percent of visitors for the period, while desktops and laptops combined for 45 percent of the total. Tablets were responsible for the remaining viewer reads.
Key metrics found that site readership to SGBonline.com came from a broader range of sources in January, but the primary source continues to come from the readership of the SGB Update Daily Morning and Evening email newsletters.
The SGB Daily Morning and Evening Update email newsletters had an open rate in January over 50 percent, a metric SGB sponsors and advertisers said is unheard of in the market. Further, the SGB Daily Morning and Evening Update email newsletters had a click-to-open rate exceeding 15 percent and a click rate of nearly 8 percent—both metrics far exceeding the market average.
Below are the articles SGB Media published in January that drove viewer engagement exceeding all other months. Click on the links to read what you may have missed.
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The Top 20 Most-Read Articles on SGBonline.com for January 2024 were as follows:
1. Manufacturer of Patrick Mahomes’ Cracked Football Helmet Issues Statement
Manufacturer of Patrick Mahomes’ Cracked Football Helmet Issues Statement
2. REI Co-op to Lay Off 357 Non-Store Staff; Forecasts Revenue Decline for 2024
REI Co-op to Lay Off 357 Non-Store Staff; Forecasts Revenue Decline for 2024
3. Yeti Holdings to Acquire Mystery Ranch
4. Fanatics Sets Layoff and Closure Plan for JAX Fulfillment Center
Fanatics Sets Layoff and Closure Plan for JAX Fulfillment Center
5. Amer Sports Looks to Raise Over $1.6 Billion in IPO
6. EXEC: 2024 Look Ahead with Active Lifestyle Market Leaders
7. EXEC: Amer Sports Expects 2023 Full-Year Revenues North of $4.35 Billion
8. EXEC: Amer Sports Files for U.S. IPO
10. Tiger Woods and TaylorMade May be Ramping Up for Sunday Red Debut
11. EXEC: Outdoor Active Lifestyle Market Leaders Share 2024 Outlook
12. Coleman, Marmot Parent Sees Further Cuts in New Organizational Realignment
13. Wolverine World Wide, Inc. Sells Sperry Brand
14. Under Armour Appoints New Americas President and Chief Product Officer
15. EXEC: 2024 Look Ahead – Retailers and Brands Define Issues and Opportunities
16. Columbia Sportswear Appoints Former Nike Brand President to Board
17. EXEC: Adidas Appoints New President for North America
18. REI Plans to Open 10 New Stores in 2024
19. Tiger and Nike Confirm the End of an Era
10. Vail Resorts Adjusts Guidance After Rough Start to Season
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To read the Top 25 Most-Read Articles from SGB Media in 2o23, click on the article below.
