WHP Global, owner of Lotto, the Italian footwear and sportswear brand, hired former Major League Soccer MVP Mike Magee as the first Head of Talent for its U.S. soccer division. 

Magee spent 13 years in the MLS playing for the NY Red Bulls, LA Galaxy and Chicago Fire, and won two MLS Cups and two MLS Supporters’ Shields, and was named MLS MVP for his performance during the 2013 season.

“Lotto’s impact on the game of soccer stretches back decades,” said Magee. “In my new role, we have a vision and a plan for Lotto to build a roster of influential players to support the brand’s ascension in the U.S. soccer environment. Tim Parker couldn’t be a better ambassador to join Lotto as he continues to take his game to the next level.”

Timed with the announcement, Lotto added St. Louis City SC vice-captain and defender Tim Parker to its worldwide roster of athletes. A first-round pick in the 2015 MLS SuperDraft, Parker was named to the 2023 MLS Best XI. Parker will wear Lotto footwear when playing in on-field competitions and promote the brand on social media and in-person appearances during the year.

Lotto, founded in Italy in 1973, manufactures performance footwear, apparel and accessories featuring its double diamond logo. With a rich history in soccer, Lotto has been worn by pro soccer teams A.C. Milan and Juventus F.C. and elite soccer players Dino Zoff, Ruud Gullit and Andriy Shevchenko. The brand is distributed in over 100 countries and worn by over 40 soccer teams, over 300 pro soccer players and more than 200 professional tennis players globally.

In July 2023, Lotto announced a partnership with Dick’s Sporting Goods as the U.S. anchor retail partner for the brand’s soccer and racquet sport products.¬†

Image courtesy Lotto