Sierra Design Shifting to Independent Reps
Sierra Designs is transitioning to an independent sales force to provide specialty dealers with more support as its launches its completely redesigned line of outdoor gear…
Sightmark Partners with Leading Distributor Bill Hicks and Co., Ltd.
Sightmark has partnered with Bill Hicks & Co., Ltd, a national shooting sports distributor…
Raleigh Donates 50 Mountain Bikes to Trips for Kids
Raleigh Bicycles has donated 50 mountain bikes to Trips for Kids (TFK) as part of a larger agreement to sponsor its programs in North America. The Raleigh bikes will be used to seed the fleets of emerging TFK chapters, which will continue to solicit suppo
Wilderness Systems, Adventure Technology Backs Photographic Expedtion
Wilderness Systems and Adventure Technology have teamed up to sponsor Daniel Fox’s Wild Image Project, during which he will travel to some of North America’s most pristine habitats to capture the true essence of nature through photography…
Zappos Hires Mullen for PR
Zappos has selected Mullen to handle public relations…
Igloo Products Acquired by Another PE Firm
Igloo Products Corp. has been acquired by an affiliate of ACON Investments, L.L.C., a Washington, D.C.-based private equity firm…
Game Vector Partners with Outtech Inc.
Iron Mountain Products announces that Outtech Inc. has been named sales and marketing partner for their new product line, Game Vector Game Recovery System…
47 Brand Hires Consumer Marketing Manager
’47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, announced that Ryan Johnson has been hired as consumer marketing manager. He previously worked for New Era Cap…
Firearms Trade Association, Manufacturers’ Institute Seek Injunction to Stop Unworkable Microstamping Law
The National Shooting Sports Foundation (NSSF) and the Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) have filed a motion for a preliminary injunction on behalf of their members against the State of California in Fresno Superior Court
Yakima Working to Cut Off Gray Market Sales to Costco
Yakima told its authorized dealers last week that it was working with an international distributor to cut off sales to Costco Wholesale Corp. after learning the warehouse club was selling two of its SKUs at some of its U.S. stores…
Yue Yuen’s Casual/Outdoor Footwear Business Sets Pace in 2013
Yue Yuen Industrial (Holdings) Limited reported sales of athletic shoes and casual/outdoor shoes were up by 2.7 percent and 9.7 percent respectively in 2013…
NBDA America’s Best Bike Shops Application Due March 31
NBDA reminds bicycle retailers that the application deadline for NBDA America's Best Bike Shops program is March 31…
Nike Showcases Johnny Manziel Pro Day Collection
Nike, which recently signed Johnny Manziel to an endorsement contract, is wasting no time cashing in. At Texas A&M's pro day on Thursday, Manziel elected to wear Nike full pads and helmet, a move that surprised scouts and the media since most players
Southwick Media Monitor Now Available To Help Guide Marketing and Advertising Investments
How significant is social media when it comes to reaching outdoorsmen and women with product information?…
Golf Rounds Slide in February
For February 2014, rounds played were down 4.8 percent and days open were down 17.9 percent, according to PGA Performancetrak…
